Direct to Consumer Marketing Specialist

9 hours ago

Thāne, Maharashtra, India beBeeMarketer Full time ₹ 6,00,000 - ₹ 10,00,000
Job Description

We are seeking a skilled and data-driven Marketing Strategist with experience in scaling direct-to-consumer brands.

Key Responsibilities:
  1. Paid Media Strategy & Execution
    • Develop, implement, and optimize performance marketing campaigns across platforms including Meta Ads, Google Ads, YouTube, Amazon Ads, Snapchat, and emerging channels.
    • Build full-funnel strategies (TOFU, MOFU, BOFU) tailored for e-commerce businesses.
    • Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize return on investment.
  2. Conversion & Growth Optimization
    • Conduct A/B testing on creatives, copies, audiences, and landing pages.
    • Optimize ad funnels (from click to purchase) to reduce customer acquisition cost and improve return on ad spend.
    • Collaborate with UI/UX and product teams to optimize website conversion rate optimization.
  3. Analytics & Reporting
    • Track, measure, and analyze campaign performance using tools such as Google Analytics, GA4, Meta Business Suite, and attribution platforms.
    • Provide weekly and monthly performance dashboards with actionable insights.
    • Forecast spends, customer acquisition cost, and return on investment based on past data and industry benchmarks.
  4. Audience & Market Research
    • Research consumer behavior, market trends, and competitor strategies to identify opportunities.
    • Build and scale lookalike, retargeting, and interest-based audiences.
    • Create customer cohorts and lifecycle campaigns to increase lifetime value.
  5. Collaboration & Creative Direction
    • Work with creative teams to guide ad content (videos, static ads, user-generated content, influencer collaborations).
    • Collaborate with product and sales teams to align campaigns with launches, discounts, and seasonal promotions.
    • Drive innovation by testing new ad formats, platforms, and growth hacks.
Requirements:
  • 3–6 years of experience in Performance Marketing, preferably for e-commerce businesses.
  • Strong understanding of digital ad platforms (Meta, Google, TikTok/Snapchat, Amazon, etc.).
  • Proficiency with analytics tools (GA4, Mixpanel, Hotjar, Data Studio).
  • Deep knowledge of customer acquisition cost, return on ad spend, customer lifetime value, average order value, retention, attribution modeling.
  • Proven track record of scaling e-commerce campaigns with 7–8 figure monthly ad spends.
  • Strong analytical skills and ability to translate data into strategy.
  • Hands-on experience with Shopify, WooCommerce, or similar e-commerce platforms is a plus.
Personality & Culture Fit:
  • Growth-oriented with a test, learn, and scale mindset.
  • Entrepreneurial and proactive in solving problems.
  • Comfortable working in a fast-paced, high-growth e-commerce environment.
  • Strong communication and collaboration skills.
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