
Digital Marketing Specialist
18 hours ago
Job Opportunity
Role Overview:
We are seeking a skilled digital marketing specialist to join our team in Bangalore. The successful candidate will be responsible for developing and executing paid campaigns on Meta (Facebook & Instagram) to drive awareness, conversions, and growth.
This role is ideal for someone who loves digital marketing, is data-driven, and wants hands-on experience with high-impact campaigns for a fast-growing consumer brand. The specialist will work closely with creative, design, and e-commerce teams.
Key Responsibilities:
- Develop, execute, and manage performance marketing campaigns on Meta (Facebook, Instagram).
- Drive key outcomes – conversions, retention, and ROAS (Return on Ad Spend).
- Continuously analyze campaign data, optimize targeting, creatives, placements, and bidding strategies.
- Track daily spends and campaign efficiency against KPIs.
- Stay updated on platform changes, trends, and competitor strategies.
- Share insights and reports with the marketing team to inform future campaigns.
What We Offer:
- Hands-on experience with performance marketing in a fast-growing D2C brand.
- Direct reporting to the brand and marketing team with strong learning opportunities.
- Opportunity to work on campaigns that directly impact growth and brand visibility.
- A collaborative, youthful, and growth-focused work environment.
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