
Digital Marketing Specialist
10 hours ago
Are you a creative and strategic thinker looking to take your digital marketing skills to the next level? We are seeking an experienced Digital Marketing Specialist to lead our social media presence across multiple platforms.
This role requires a deep understanding of social media trends, audience engagement tactics, content creation, influencer management, and analytics. You will lead our digital marketing team, working closely with designers, performance marketers, and other departments to achieve brand and business objectives.
- Develop and execute a comprehensive digital marketing strategy aligned with brand, marketing, and business goals.
- Lead content planning, calendar creation, and execution across platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.).
- Monitor, measure, and report performance metrics and KPIs (engagement, reach, conversions, etc.).
- Manage brand presence during campaigns, launches, and real-time trending topics.
- Collaborate with design and content teams to ensure cohesive brand communication.
- Identify, onboard, and manage influencer and brand collaboration campaigns.
- Stay updated on social media trends, tools, and algorithm changes to optimize performance.
Required Skills & Qualifications:
- Bachelor's/Master's degree in Marketing, Communications, or related field.
- Proven 5+ years of experience in managing brand social media accounts.
- Strong understanding of platform-specific algorithms and content strategies.
- Hands-on experience with tools like Meta Business Suite, Hootsuite, Buffer, Canva, etc.
- Strong understanding of social media metrics, funnel analysis, and ROI measurement.
- Excellent written and verbal communication skills.
- Strong analytical mindset and experience in social media analytics and reporting.
- Creative thinker with attention to detail and storytelling ability.
Preferred:
- Experience in B2C/B2B digital environments.
- Familiarity with performance marketing or SEO is a plus.
- Agency experience is a plus.
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