
Data Insights Manager
2 weeks ago
Role Overview:
We are seeking a Data Insights Manager to drive data-informed decision-making by combining quantitative research with qualitative insights.
Key Responsibilities:
Quantitative Analysis:
- Lead the analysis of audience data using industry-standard measurement tools.
- Interpret and visualize large data sets to extract key performance insights.
- Integrate quantitative data with qualitative research to build a 360-degree understanding of audience behavior.
Strategy & Narrative Building:
- Develop clear, concise, and strategic insight decks and presentations for senior management and programming teams.
- Translate data into storytelling frameworks that guide decision-making across content acquisition, creation, and positioning.
Requirements:
- Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
- 12+ years of experience in a media/entertainment environment with a strong focus on audience research and insights.
- Deep working knowledge of BARC software and television/digital audience measurement systems.
Preferred Qualifications:
- Experience in broadcast, streaming, or digital content strategy.
- Exposure to qualitative research methods and the integration of consumer insights.
What We Offer:
A dynamic and analytical work environment where you can apply your skills to drive business growth and improve customer experiences.
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