Data Insights Manager

2 weeks ago


Thāne, Maharashtra, India beBeeInsights Full time ₹ 32,00,000 - ₹ 40,00,000

Role Overview:

We are seeking a Data Insights Manager to drive data-informed decision-making by combining quantitative research with qualitative insights.

Key Responsibilities:

Quantitative Analysis:

  • Lead the analysis of audience data using industry-standard measurement tools.
  • Interpret and visualize large data sets to extract key performance insights.
  • Integrate quantitative data with qualitative research to build a 360-degree understanding of audience behavior.

Strategy & Narrative Building:

  • Develop clear, concise, and strategic insight decks and presentations for senior management and programming teams.
  • Translate data into storytelling frameworks that guide decision-making across content acquisition, creation, and positioning.

Requirements:

  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • 12+ years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.

Preferred Qualifications:

  • Experience in broadcast, streaming, or digital content strategy.
  • Exposure to qualitative research methods and the integration of consumer insights.

What We Offer:

A dynamic and analytical work environment where you can apply your skills to drive business growth and improve customer experiences.



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