Senior Media Acquisition Specialist

16 hours ago

Ghaziabad, Uttar Pradesh, India beBeeArbitrager Full time ₹ 60,00,000 - ₹ 1,50,00,000

Job Title: Senior Media Buyer

Role Overview:

  • We are seeking a highly skilled Senior Media Buyer to oversee and execute high-volume Meta campaigns and other traffic sources with a primary focus on search arbitrage.
  • The ideal candidate will have hands-on experience in managing paid media campaigns and a solid understanding of performance marketing metrics and traffic monetization strategies.

Campaign Execution (Meta-Focused)

  • Plan, launch, and scale Meta (Facebook/Instagram) ad campaigns for search arbitrage funnels.
  • Set up campaigns with advanced targeting, custom audiences, pixel events, and conversion tracking.
  • Optimize Meta campaigns for CPC, CTR, and ROI, ensuring the lowest cost per conversion while maximizing revenue from search feeds.

Search Arbitrage & Monetization

  • Drive traffic to monetized landing pages using Meta, Taboola, Outbrain, Google Ads, etc.
  • Work with feed providers (e.g., System1, Ads.com, Tonic) to align campaign traffic sources and maximize EPC.
  • Balance arbitrage economics: cost of acquisition vs. revenue from search feeds.

Optimization & Analysis

  • Conduct daily performance reviews, optimizing bids, creatives, placements, and audiences.
  • Perform A/B testing for creatives, landing pages, and feed response.
  • Track and analyze performance using Click Flare, Voluum, Google Analytics, and internal dashboards.

Strategy & Reporting

  • Develop campaign strategies based on ROI goals and media buying trends.
  • Monitor spend and performance metrics such as CPC, CPM, CTR, CPA, EPC, ROAS.
  • Provide insights, reporting, and suggestions to improve campaign performance and budget utilization.

Requirements:

  • Bachelor's degree in Marketing, Business, or relevant field.
  • Minimum 1+ year of experience in search arbitrage, performance marketing, or PPC media buying.
  • Proven track record in executing high-performance campaigns on Meta and other ad platforms.

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