Digital Marketing Lead

3 weeks ago


Mumbai, Maharashtra, India Scarlett Cosmetic Full time
Job Title

Digital Marketing Lead

Company Overview

Scarlett Cosmetics is a leading cosmetics company seeking an experienced Digital Marketing Lead to drive sales growth and expand its online presence.

Key Responsibilities
  • Social Media Management: Develop and execute social media strategies for platforms like Facebook, Instagram, Twitter, and LinkedIn to enhance brand presence and drive sales through organic and paid efforts.
  • Content Creation & Strategy: Oversee content creation for various digital platforms, including blog posts, social media updates, and campaign materials that drive engagement and encourage purchases.
  • Email Marketing Campaigns: Spearhead email marketing initiatives, including newsletters, promotional campaigns, and personalized emails aimed at nurturing leads, increasing sales, and retaining existing customers.
  • Campaign Monitoring & Reporting: Track, analyze, and report on the performance of digital marketing and sales campaigns using tools like Google Analytics.
  • SEO Management: Drive SEO strategy (both on-page and off-page) to improve search rankings, optimize website content, and increase organic traffic.
  • Customer Engagement: Supervise customer engagement efforts across social media platforms and email to ensure prompt responses to inquiries, feedback, and comments.
Requirements
  • Proven experience in digital marketing with a strong focus on driving sales through online channels.
  • Expertise in sales funnel management, customer acquisition, and conversion optimization.
  • Knowledge of social media platforms, SEO, email marketing, Google Analytics, and other relevant tools.
  • Strong leadership and team management capabilities.
  • Ability to analyze campaign performance data and translate insights into sales-driven actions.
Compensation & Benefits

The salary range for this role is ₹5.00 - 7.00 LPA, commensurate with experience. Additionally, the successful candidate will enjoy a comprehensive benefits package, including opportunities for professional growth and development.



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