Strategic Luxury Brand Manager

2 weeks ago


Mumbai, Maharashtra, India beBeeLuxury Full time ₹ 90,00,000 - ₹ 1,20,00,000
Brand Legacy Architect

The ideal candidate will shape and communicate our brand's enduring presence in the luxury market. This pivotal role oversees the strategic development of the brand's identity, voice, and global visibility.

Key Responsibilities:
  • 1. Brand Vision & Positioning
    • Define and refine the brand's core essence, values, and positioning within the luxury landscape.
    • Translate creative vision into long-term brand narratives and seasonal storytelling.
    • Ensure seamless connections between product and market relevance.
  • 2. Strategic Messaging & Communications
    • Develop a consistent, elegant brand voice across all platforms and content, from campaigns to communication.
    • Craft messaging frameworks for product launches, collaborations, and milestone brand moments.
    • Ensure all communications reflect the brand's tone: refined, aspirational, and globally resonant.
  • 3. Public Relations & Media Outreach
    • Build and maintain relationships with top-tier fashion editors, stylists, journalists, and luxury media platforms.
    • Oversee press releases, editorial placements, and interviews with the brand founder.
    • Manage fashion week presence, look book distribution, and global PR outreach strategies.
  • 4. Influencer & VIP Partnerships
    • Cultivate relationships with high-impact personalities, cultural tastemakers, and luxury influencers.
    • Oversee product seeding, red carpet placements, and exclusive gifting strategies.
    • Ensure all partnerships align with the brand's exclusivity and image.
  • 5. Event Experience Management
    • Conceptualize and execute press previews, trunk shows, brand dinners, and high-touch client events.
    • Partner with global teams to deliver luxury experiences across flagship openings, pop-ups, and collaborations.
    • Ensure all touchpoints—from invitation to execution—embodiment the brand's elegance and storytelling.
  • 6. Thought Leadership & Crisis Communication
    • Position the brand's leadership as voices of authority in fashion, culture, and sustainability.
    • Develop narratives and responses for sensitive issues, maintaining the brand's integrity and public trust.
  • 7. Cross-Functional Collaboration
    • Work closely with product, marketing, digital, and retail teams to ensure brand integrity across all channels.
    • Align internal teams around brand priorities, campaign rollouts, and press strategies.
  • 8. Analytics & Brand Performance
    • Monitor brand equity, media coverage, and campaign performance using qualitative and quantitative tools.
    • Adapt strategies based on insights to strengthen resonance with global luxury audiences.


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