Brand Manager

4 weeks ago

Mumbai, Maharashtra, India Aditya Birla Group Full time

Company Name - Birla Cosmetics Private Limited

Location - Worli, Mumbai, Maharashtra

Brand Manager – Contraband

The brand manager will work very closely with the Marketing Head to build Contraband ( - a luxury Fragrance brand by creating awareness, driving conversions, loyalty and advocacy for the brand and grow the brands into a dominant player in its industry.

Position Purpose and Summary

The brand manager will be responsible for implementing marketing strategies for the new cosmetic company. The successful candidate will be responsible for building the brand, increasing brand awareness, driving sales, and building customer loyalty.

Essential Duties and Responsibilities :

  • Proven experience as brand manager (minimum 5 years) in the consumer marketing space.
  • Will work closely with the top tier management team dedicated to developing and growing customer centric brands.
  • Clear understanding of the 4Ps- Product/ price/ place/ promotions.

KRAs:

  • Implement marketing strategies to build brand awareness and drive sales
  • Conduct market research to identify customer needs and preferences
  • Manage a marketing budget to ensure the most effective use of resources
  • Implement an advertising and promotion strategy across various media channels
  • Execute social media campaigns to build brand awareness and engagement
  • Create relationships with influencers, bloggers, and other media outlets to generate positive coverage
  • Strategizing and executing brand photo shoots
  • Implementing a customer loyalty program to increase customer retention
  • Monitor, analyze, track sales across channels
  • Work with marketplace managers to drive visibility and sales
  • Collaborate with other departments, such as product development and sales, to ensure alignment of marketing efforts
  • Stay up to date with the latest marketing trends and technologies in the fragrance/beauty and personal care industry
  • Work with relevant and the best in industry agencies, to drive results. Ensure to manage the relationship well and get the planned outcomes/impact measurement

Person Profile & Education Qualification

  1. Candidate should have an overall experience of 5-7years. Mostly in the FMCG space with one stint of 3 years or more in fragrances
  2. Master's degree in business, marketing, or a related field from a tier – 1 institute or 5 plus years of work-ex in fragrance/beauty and personal care industry
  3. Preferably should have worked with premium/luxury fragrance brands
  4. Strong understanding of ATL & BTL advertising including digital marketing - including social media
  5. Excellent communication and interpersonal skills, with the ability to build relationships with influencers, media outlets, and stakeholders
  6. Knowledge of the fragrance industry, including trends, products, and competitors.
  7. Experience in implementing successful marketing campaigns
  8. Must have hands on experience in developing and executing marketing campaigns
  9. Candidates from fast-paced startups will be preferred over established companies

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