Luxury Brand Ambassador

12 hours ago

Mumbai, Maharashtra, India beBeeCommunications Full time ₹ 1,20,00,000 - ₹ 1,50,00,000

This comprehensive role combines high-level branding with communications and PR strategy to ensure our brand resonates with discerning audiences.

Key Responsibilities:
  • Brand Strategy & Positioning
    • Define and refine the brand's core identity, values, and positioning within the luxury landscape.
    • Translate the creative vision into long-term brand narratives and seasonal storytelling.
    • Ensure a seamless connection between product and market relevance.
  • Strategic Communications & Messaging
    • Develop a consistent, elegant brand voice across all platforms and content, from campaigns to communication.
    • Craft messaging frameworks for product launches, collaborations, and milestone brand moments.
    • Ensure all communications reflect the brand's tone: refined, aspirational, and globally resonant.
  • Public Relations & Media Strategy
    • Build and maintain relationships with top-tier fashion editors, stylists, journalists, and luxury media platforms.
    • Oversee press releases, editorial placements, and interviews with the brand founder.
    • Manage fashion week presence, look book distribution, and global PR outreach strategies.
  • Influencer & VIP Relations
    • Cultivate relationships with high-impact personalities, cultural tastemakers, and luxury influencers.
    • Oversee product seeding, red carpet placements, and exclusive gifting strategies.
    • Ensure all partnerships align with the brand's exclusivity and image.
  • Event & Experience Oversight
    • Conceptualize and execute press previews, trunk shows, brand dinners, and high-touch client events.
    • Partner with global teams to deliver luxury experiences across flagship openings, pop-ups, and collaborations.
    • Ensure all touchpoints—from invitation to execution—embody the brand's elegance and storytelling.
  • Thought Leadership & Crisis Communication
    • Position the brand's leadership (e.g., Founder, Creative Director, CEO) as voices of authority in fashion, culture, and sustainability (if applicable).
    • Develop narratives and responses for sensitive issues, maintaining the brand's integrity and public trust.
  • Cross-Functional Collaboration
    • Work closely with product, marketing, digital, and retail teams to ensure brand integrity across all channels.
    • Align internal teams around brand priorities, campaign rollouts, and press strategies.
  • Analytics & Brand Health
    • Monitor brand equity, media coverage, and campaign performance using qualitative and quantitative tools.
    • Adapt strategies based on insights to strengthen resonance with global luxury audiences.

This pivotal position requires a visionary who can blend tradition with modern relevance, ensuring our voice remains timeless.

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