Senior Luxury Brand Marketing Director

12 hours ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

About Us

We are a premier luxury dermatology and aesthetic superclinic dedicated to delivering cutting-edge treatments and transformative experiences in a state-of-the-art, medically led environment.

Our clinic merges medical expertise with high-end service, offering a curated range of services to an elite clientele.

The Role Summary

As a Marketing Director, you will lead the development and execution of our integrated marketing strategy across digital platforms, social media, and branding initiatives.

This is a hands-on leadership role that requires a deep understanding of the luxury market, high aesthetic sensibility, and a proven track record in growing premium lifestyle or wellness brands.

Key Responsibilities

Branding & Strategy

  • Develop and execute a comprehensive brand strategy that reflects our luxury positioning and medical credibility.
  • Ensure consistent brand voice, visuals, and tone across all channels (in-clinic, online, print).
  • Lead creative direction for photoshoots, campaigns, and branded content aligned with luxury aesthetics.

Digital Marketing

  • Own the digital marketing funnel – including SEO/SEM, paid media (Google Ads), retargeting, and email marketing.
  • Oversee website content, UX/UI optimization, and conversion tracking.
  • Manage performance analytics and KPIs to continuously optimize campaigns and ROI.

Social Media

  • Strategize and oversee content calendars and campaigns across Instagram, TikTok, YouTube, LinkedIn.
  • Lead influencer collaborations, paid partnerships, and community engagement efforts to grow a loyal following.
  • Ensure social media reflects the aspirational, expert-led, and luxurious nature of our clinic.

Client Acquisition & Retention

  • Drive lead generation campaigns to attract high-net-worth individuals and retain VIP clientele.
  • Collaborate with front desk and CRM systems to build client journeys and nurture touchpoints.
  • Launch seasonal promotions, events, and referral programs tailored for an upscale audience.

Team & Vendor Management

  • Lead and mentor a small in-house marketing team and oversee external agencies, creatives, and freelancers.
  • Manage marketing budgets and ensure all initiatives align with business objectives.

Qualifications & Skills

  • Bachelor's or Master's degree in Marketing, Communications, Digital Media, or related field.
  • 7+ years of marketing experience, with at least 3 years in a leadership role within luxury, beauty, healthcare, or lifestyle industries.
  • Strong portfolio of successful brand campaigns and digital growth initiatives.
  • Deep understanding of luxury consumer behavior and high standards in aesthetics and service.
  • Expertise in digital tools (Google Ads, Meta Business Suite, Klaviyo/Mailchimp, GA4).
  • Excellent communication, leadership, and project management skills.
  • Experience working with dermatology, aesthetics, or wellness brands is highly preferred.

What We Offer

  • Competitive salary and performance-based bonuses
  • Opportunity to shape a leading brand in luxury aesthetics
  • Premium clinic environment with high-caliber clientele

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