Director of Brand Marketing

2 days ago


Mumbai, Maharashtra, India beBeeBrand Full time ₹ 25,00,000 - ₹ 35,00,000
Job Title:Senior Brand Director
We are seeking a seasoned Senior Brand Director to lead and execute our brand marketing strategy across multiple product lines. The ideal candidate will have a proven track record of driving business growth through effective brand positioning, messaging, and activation.
Key Responsibilities:
Strategic Leadership:
  • Own the development and execution of the overall brand marketing strategy.
  • Align brand plans with business objectives, sales targets, and market expansion goals.
Brand Management:
  • Develop and maintain strong brand positioning strategies for multiple SKUs and service categories.
  • Ensure consistency across packaging, in-store visibility, ATL/BTL promotions, and product launches.
Marketing Strategy:
  • Oversee all aspects of brand marketing, including social media, SEO/SEM, content creation, and CRM.
  • Drive ROI-focused campaigns for customer acquisition, engagement, and retention.

Requirements:
  • 8+ years of progressive marketing experience, with at least 5 years in a leadership role.
  • Proven success in FMCG, consumer products, or service-based businesses.


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