
Strategic Customer Insights Leader
2 days ago
About Our Team
Our team is comprised of industry experts who strive to provide innovative solutions in the lifestyle retail space. We cater to a diverse portfolio of homegrown and international brands.>>
Job Overview
We are seeking an experienced Business Intelligence Manager to lead customer and business analytics initiatives. This role will be instrumental in shaping our data-driven decision-making process, promoting strategies, customer engagement, loyalty measurement, and advanced analytics adoption.>>
This position will involve partnering with cross-functional teams, leading a small analytics pod, and setting the vision for how insights drive growth and loyalty across retail and digital touchpoints.
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Key Responsibilities
- Develop business insights in areas such as promotion effectiveness, elasticity, and customer engagement.
- Define and operationalize KPIs that measure customer lifecycle health, retention, and loyalty.
- Prioritize the analytics backlog, balancing quick wins with deep-dive strategic analyses.
- Manage and mentor a team of analysts, guiding them in methodology, prioritization, and problem-solving.
- Explore AI/ML tools to improve customer segmentation, churn prediction, and self-serve analytics.
- Collaborate with IT and data engineering teams to strengthen data infrastructure, governance, and quality standards.
- Communicate insights clearly and effectively to leadership and cross-functional teams.
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Requirements
- 6+ years of experience in business insights, analytics, or customer intelligence, preferably in B2C retail, lifestyle, or e-commerce.
- Strong track record in building customer metrics (e.g., retention, repeat, churn, CLTV).
- Hands-on expertise with analytics tools, dashboards, and SQL.
- Experience leading a small analytics team or mentoring analysts.
- Exposure to AI/ML applications in CRM, such as churn prediction, propensity models, and uplift modeling.
- Effective stakeholder management and communication skills.
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Why Work with Us
- Be a key player in shaping customer retention, loyalty, and engagement strategy with data at its core.
- Lead high-visibility projects directly impacting growth and revenue.
- Work in a culture that values innovation, ownership, and data-driven decision-making.
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