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Customer Insights Lead
2 weeks ago
We are seeking a Customer Insights Lead to drive customer-centric decision-making across our organization.
This role will be at the forefront of harnessing data-driven insights to inform business strategies, customer engagement initiatives, and loyalty programs. You will collaborate with cross-functional teams to set the vision for how insights drive growth and loyalty across retail and digital touchpoints.
Key Responsibilities:
- Develop actionable business insights in areas such as promotion effectiveness, elasticity, and customer engagement.
- Define and operationalize KPIs that measure customer lifecycle health, retention, and loyalty.
- Prioritize and lead analytics projects, balancing quick wins with deep-dive strategic analyses.
- Mentor a team of analysts, guiding them in methodology, prioritization, and problem-solving.
- Explore and pilot AI/ML tools to improve customer segmentation, churn prediction, and self-serve analytics.
- Collaborate with IT and data engineering teams to strengthen data infrastructure, governance, and quality standards.
- Communicate insights effectively to leadership and cross-functional teams.
To succeed in this role, you will need:
- 6+ years of experience in business insights, analytics, or customer intelligence, preferably in B2C retail, lifestyle, or e-commerce.
- A strong track record in building and operationalizing customer metrics (e.g., retention, repeat, churn, CLTV).
