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Acquisition Growth Manager

3 weeks ago

Lucknow, Uttar Pradesh, India beBee Careers Full time ₹ 10,00,000 - ₹ 15,00,000

**User Acquisition Growth Strategist

About the Role

We're seeking a User Acquisition Growth Strategist to drive profitable, scalable growth through precision targeting, smart bidding, and relentless creative iteration.

This role is ideal for a marketer who treats growth as a math problem, thrives on efficiency, and knows how to scale campaigns profitably.

Main Responsibilities:

  • Plan, execute, and continuously optimize paid UA campaigns across multiple channels.
  • Develop and manage budgets with the goal of maximizing ROAS, not just installs or CTR.
  • Analyze deep-funnel metrics (e.g. payer conversion, ARPU, LTV) and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable).
  • Build robust attribution models and cohort analyses using AppsFlyer, Adjust, or similar tools.
  • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
  • Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.
Requirements

To succeed in this role, you'll need:

  • 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • A track record of scaling UA with positive unit economics.
  • A strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
  • Familiarity with attribution platforms (AppsFlyer, Adjust) and key metrics (ARPU, ARPDAU, retention).
  • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.
  • A strong sense of creative testing strategy and knowledge of what works in casual game ads.
Bonus Points

If you have experience with Facebook Instant Games and optimizing HTML5 campaigns, background in game monetization, ability to brief and evaluate creative teams with performance-first instincts, or passion for casual gaming and interest in behavioral psychology for player acquisition, that's a plus

What We Offer

We offer a competitive salary, high ownership role focused on scaling games profitably, remote-first culture with flexible hours, and work with a sharp, driven team that values experimentation and results.