Chief Growth Officer

5 days ago

Lucknow, Uttar Pradesh, India beBeeUserAcquisition Full time US$ 1,20,000 - US$ 1,40,000
Mobile Growth Specialist

About this role:

We are seeking a skilled Mobile Growth Specialist to drive profitable growth through precision targeting, smart bidding, and creative iteration. You will own campaign strategy, execution, and optimization across multiple channels.

  • Develop and execute paid user acquisition campaigns across Meta, Google UAC, TikTok, Unity Ads, AppLovin, and other high-performance ad networks.
  • Analyze deep-funnel metrics (e.g., payer conversion, average revenue per user (ARPU), lifetime value (LTV)) and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable).
  • Build robust attribution models and cohort analyses using AppsFlyer, Adjust, or similar tools.
  • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
  • Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.

Requirements:

  • 2+ years of mobile user acquisition experience in casual games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • Track record of scaling user acquisition with positive unit economics.
  • Strong analytical mindset with fluency in Excel, cohort models, cost per acquisition (CAC)/LTV analysis, and predictive ROAS models.
  • Familiarity with attribution platforms (AppsFlyer, Adjust) and key metrics (ARPU, ARPDAU, retention).
  • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.
  • Strong sense of creative testing strategy and knowledge of what works in casual game ads.

Bonus Points:

  • Experience with Facebook Instant Games and optimizing HTML5 campaigns.
  • Background in game monetization (e.g., in-app purchases, rewarded ads) and live ops.
  • Ability to brief and evaluate creative teams with performance-first instincts.
  • Passion for casual gaming and interest in behavioral psychology for player acquisition.

What We Offer:

  • Competitive salary + equity.
  • High ownership role focused on scaling games profitably.
  • Remote-first culture with flexible hours.
  • Work with a sharp, driven team that values experimentation and results.
  • Access to real-time data, automation tools, and budget autonomy to execute fast.

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