Senior B2B Marketing Strategist

2 days ago

Panchkula, Haryana, India beBeeMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Marketing Manager Role

This is a pivotal leadership role that oversees and scales demand generation, content marketing, and strategic campaign initiatives for Salesforce services.

The ideal candidate will possess expertise in B2B marketing strategy, Salesforce ecosystem knowledge, and a data-driven approach to pipeline generation. They will play a key role in orchestrating end-to-end marketing efforts that directly contribute to business growth.

  • Strategic Campaign Ownership: Lead the planning, development, and execution of integrated marketing campaigns across digital channels to promote Salesforce consulting, implementation, and support services.
  • Demand Generation & Pipeline Acceleration: Develop and manage full-funnel marketing programs focused on lead generation, nurturing, and conversion using marketing automation platforms like Marketo and Salesforce Marketing Cloud.
  • Content Strategy & Development: Create high-quality, persona-driven content (eBooks, whitepapers, case studies, email nurtures, etc.) aligned with each stage of the B2B buyer journey.
  • Salesforce Ecosystem Marketing: Stay up-to-date with Salesforce offerings (Sales, Service, Marketing, Experience Cloud, etc.) to create relevant messaging and ensure competitive alignment.
  • Analytics & Optimization: Track, analyze, and report on campaign performance, continuously optimizing tactics based on data insights and ROI.
  • Customer Journey Mapping: Leverage segmentation, intent data, and behavioral insights to deliver personalized experiences and improve lead quality.
  • Compliance & Data Governance: Ensure marketing practices comply with GDPR, CCPA, and other global data privacy regulations. Maintain data hygiene and campaign integrity across platforms.
  • Team Enablement & Leadership: Mentor junior marketers, share best practices, and help build a high-performance, results-oriented marketing function.

Required Skills and Qualifications

  • Proven experience in B2B marketing strategy and leadership.
  • Expertise in Salesforce ecosystem and marketing automation platforms.
  • Data analysis and interpretation skills.
  • Excellent communication and collaboration skills.
  • Ability to mentor and lead junior marketers.

Benefits

This role offers a dynamic and challenging environment where you can grow professionally and make a significant impact on our business growth.

Others

We are committed to creating a work environment that is inclusive, diverse, and supports the well-being of our employees.

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