Chief Growth Strategist

1 week ago

Panchkula, Haryana, India beBeeStrategist Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Description

We are seeking a seasoned marketing professional to lead our demand generation and content marketing initiatives for the Salesforce Services portfolio.

  • Lead integrated marketing campaigns across digital channels to promote Salesforce consulting, implementation, and support services.

The ideal candidate will have 6-10 years of B2B marketing experience in the IT services or SaaS sector, preferably with exposure to Salesforce technologies. Proven track record of driving pipeline and revenue through integrated demand generation strategies is essential.

Key Responsibilities:
  • Demand Generation & Pipeline Acceleration:
    • Build and manage full-funnel marketing programs focused on lead generation, nurturing, and conversion using marketing automation platforms like Marketo and Salesforce Marketing Cloud.
  • Content Strategy & Development:
    • Develop high-quality, persona-driven content (eBooks, whitepapers, case studies, email nurtures, etc.) aligned with each stage of the B2B buyer journey.
  • Salesforce Ecosystem Marketing:
    • Stay up-to-date with Salesforce offerings (Sales, Service, Marketing, Experience Cloud, etc.) to create relevant messaging and ensure competitive alignment.
  • Analytics & Optimization:
    • Track, analyze, and report on campaign performance, continuously optimizing tactics based on data insights and ROI.
Required Skills & Qualifications
  • Bachelor's degree in Marketing or related field.
  • 6-10 years of B2B marketing experience in the IT services or SaaS sector.
  • Deep knowledge of Salesforce Clouds (Sales, Service, Marketing, Experience, etc.) and the partner ecosystem.
  • Proven track record of driving pipeline and revenue through integrated demand generation strategies.

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