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High Volume Media Campaign Manager
2 weeks ago
At Ventes-avenues, we're seeking a seasoned professional to spearhead our search arbitrage and Meta execution efforts.
As a performance-driven individual, you'll be responsible for managing and executing high-volume Meta campaigns and other traffic sources with a primary focus on search arbitrage.
We're looking for someone with hands-on experience in managing paid media campaigns and a solid understanding of performance marketing metrics and traffic monetization strategies.
Campaign Execution (Meta-Focused)
- Plan, launch, and scale Meta (Facebook/Instagram) ad campaigns for search arbitrage funnels.
- Set up campaigns with advanced targeting, custom audiences, pixel events, and conversion tracking.
- Optimize Meta campaigns for CPC, CTR, and ROI, ensuring the lowest cost per conversion while maximizing revenue from search feeds.
Search Arbitrage & Monetization
- Drive traffic to monetized landing pages using Meta, Taboola, Outbrain, Google Ads, etc.
- Work with feed providers (e.g., System1, Ads.com, Tonic) to align campaign traffic sources and maximize EPC.
- Balance arbitrage economics: cost of acquisition vs. revenue from search feeds (RSOC, AFD, N2S, YHS, BHS, Typein).
Optimization & Analysis
- Conduct daily performance reviews, optimizing bids, creatives, placements, and audiences.
- Perform A/B testing for creatives, landing pages, and feed response.
- Track and analyze performance using ClickFlare, Voluum, Google Analytics, and internal dashboards.
- Use UTM tagging and pixel management for deep tracking and attribution analysis.
Strategy & Reporting
- Develop campaign strategies based on ROI goals and media buying trends.
- Monitor spend and performance metrics such as CPC, CPM, CTR, CPA, EPC, ROAS.
- Provide insights, reporting, and suggestions to improve campaign performance and budget utilization.
- Stay updated on algorithm changes, ad policies, and best practices on Meta and other platforms.