Digital Campaign Manager

6 hours ago

Surat, Gujarat, India beBeeProgrammatic Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

We are an integral part of a leading global media and advertising agency holding company.

This company plays a key role for its group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science, Market Research, Business Support Services, Media Services, Consulting & Advisory Services.

This is an exciting role that entails managing day-to-day performance of campaigns across different Demand Side Platforms (DSPs) and related platforms.

  • Successfully manage campaigns across all regions, serving as primary point of contact with agency and platform stakeholders.
  • Manage campaigns on DSPs through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all Key Performance Indicators (KPIs) are met.
  • Work with the agency team to develop best-in-class solutions based on available technology.
  • Oversee media tracking and analytics set up and implementation.
  • Communicate day-to-day format, screen, inventory performance to clients and agencies as needed.
  • Understand and describe bottom-up planning, how client goals and KPI's relate to platform activation strategies/tactics across the customer journey.

To be successful in this role, you will need:

  • 4 to 6 years of relevant experience in managing programmatic campaigns for large clients.
  • Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms.
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
  • Able to proficiently describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment.
  • Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

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