Category Portfolio Manager
4 weeks ago
About the Role
We are seeking a skilled Category Portfolio Manager to lead our Insecticides category. The successful candidate will be responsible for driving profitable pricing strategies, developing crop and molecule plans, and identifying market opportunities.
Key Responsibilities
- Develop and execute short- and long-term product strategies to drive profitability and growth.
- Collaborate with global and regional marketing teams to ensure alignment and effective execution.
- Develop and implement crop, molecule, and marketing plans to drive business growth.
- Identify and assess market opportunities to drive business growth.
- Develop value propositions and messages for new products.
- Support the development of digital marketing initiatives and campaigns.
- Monitor and evaluate the effectiveness of digital campaigns.
- Develop customer programs to drive loyalty and support sales planning.
- Communicate and gain buy-in to product strategies within the country.
- Agree on final sales and expense plans for the portfolio within the country.
Requirements
- Bachelor's or Master's degree in Business or Marketing.
- Minimum 10 years of experience in marketing, with a focus on category or portfolio management in agribusiness or related industries.
- Solid experience in driving strategic efforts that deliver sustained growth through holistic marketing and execution plans.
- Ability to articulate messages well in small to medium-sized groups.
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