Marketing Leader

18 hours ago

Allahabad, Uttar Pradesh, India beBeeDemand Full time US$ 1,00,000 - US$ 1,20,000
Job Title: Demand Generation Strategist

We are seeking a skilled Demand Generation Strategist to lead our multi-channel demand engine.

You will define strategy, manage performance, build campaigns, and drive measurable results.

Experience in regulated industries like Life Sciences is highly preferred, as you will be marketing to complex buying cycles.

You will create pipeline growth, customer acquisition, product adoption, and expansion across our entire lifecycle—from first touch to renewal—working cross-functionally with Marketing, Product Marketing, BDRs, Sales, Customer Success, and Partner teams.

Key Responsibilities:
  • Own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
  • Develop a scalable demand generation engine spanning inbound and outbound tactics, product-led growth, and ABM motions.
  • Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.
Multichannel Campaign Execution:
  • Drive pipeline growth through digital channels (SEO, SEM, email, display, paid/organic social, community) and offline channels.
  • Tailor campaigns to persona-specific pain points and buying journeys.
  • Build and manage targeted campaigns for both new acquisition and expansion within.
Artificial Intelligence-Driven Marketing:
  • Leverage tools like ChatGPT, Jasper, Writer, and Copy.ai to develop/test messaging, email nurtures, landing pages, and ad copy.
  • Automate segmentation/personalization across lifecycle and ABM.
  • Analyze funnel performance using AI-driven platforms.
  • Build intent models and PQL frameworks using AI-enhanced scoring.
Full-Funnel Optimization:
  • Continuously optimize funnel performance using data, feedback, and experimentation.
  • Run A/B and multivariate testing, cohort analysis, and UX diagnostics.
Requirements:
  • 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
  • Proven expertise with generative AI tools in marketing contexts.
  • Demonstrated success driving pipeline and exceeding KPI-based goals.
  • Familiarity with ABM/ABX, marketing ops, and pod-based experimentation.
  • Hands-on knowledge of Salesforce, Pardot, 6sense, ZoomInfo, analytics platforms, and content automation.

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