Digital Marketing Leader

2 days ago

Allahabad, Uttar Pradesh, India beBeeSocial Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Senior Social Media Manager Job Description

This position requires a skilled and experienced professional to oversee social marketing initiatives, develop strategies for short-form video content, and manage influencer partnerships.

  • Briefing and collaborating with external partners to ensure aligned plans and timely deliverables.
  • Designing and implementing go-to-market strategies for social media activations that drive business, marketing, and social goals.
  • Working closely with internal teams to inform key trends and brand crisis situations on social media that may impact the business.
  • Implementing paid media campaigns to increase reach and engagement.
  • Managing community engagement opportunities and driving conversations between the brand and users.

To excel in this role, you will need strong communication and presentation skills, as well as the ability to work effectively with cross-functional teams.

Key qualifications include:

  • Experience with data-driven decision making and understanding of social media audiences.
  • Ability to work with influencers and content creators, ensuring execution is aligned with marketing briefs and brand guidelines.
  • Strong relationships with influencer agencies, talent management agencies, and content creators.

The ideal candidate will have a dynamic and experimental mindset, with a passion for innovation and staying up-to-date with the latest AI technologies.

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