Marketing and Demand Generation Leader

18 hours ago

Allahabad, Uttar Pradesh, India beBeeMarketing Full time ₹ 1,35,00,000 - ₹ 1,75,00,000

Job Opportunity

This is a unique chance to join a leading global workforce solution provider. As the Director of Marketing and Demand Generation, you will be responsible for driving brand awareness, lead generation, and customer engagement across various markets.

The role requires extensive experience in B2B SaaS marketing, demand generation, or growth marketing, with a strong focus on HR Tech and Workforce Management. You should have a proven track record of driving revenue growth through digital marketing, demand generation, and ABM strategies.

The ideal candidate will have expertise in marketing automation, CRM platforms (Salesforce, HubSpot, Marketo, Pardot), and analytics tools. They will also possess exceptional leadership and team management skills, with a growth mindset and data-driven decision-making approach.

Key Responsibilities

  • Develop and execute a comprehensive global marketing strategy to drive brand awareness, lead generation, and customer engagement.
  • Position the company as the premier workforce solution provider by leveraging thought leadership, content marketing, PR, and digital campaigns.
  • Lead brand messaging and storytelling to differentiate the platform in the HR Tech landscape.
  • Align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.
  • Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations.
  • Develop and optimize lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation.
  • Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
  • Own and optimize the marketing funnel from awareness to conversion, ensuring a high-quality MQL-to-SQL pipeline.

Requirements

  • 10+ years of experience in B2B SaaS marketing, demand generation, or growth marketing, with at least 5+ years in HR Tech, Workforce Management, or related industries.
  • Should have prior experience of driving a 10X growth for a B2B SaaS platform over a 2-3 year period.
  • Should have an AI-first mindset and used the latest AI tools for marketing automation. Should have extensive marketing automation AI tools expertise.
  • Extensive experience in US, EU, and other global markets.
  • Proven track record of driving revenue growth through digital marketing, demand generation, and ABM strategies.
  • Deep understanding of HR Tech buyer personas, including HR leaders, procurement professionals, and workforce strategy executives.
  • Experience in managing global marketing campaigns and working with enterprise sales teams.
  • Strong expertise in marketing automation, CRM platforms (Salesforce, HubSpot, Marketo, Pardot), and analytics tools.
  • Exceptional leadership and team management skills, with a growth mindset and data-driven decision-making approach.

Benefits

  • Competitive compensation, performance-based incentives, and career growth opportunities.
  • Work with a passionate, innovative, and data-driven leadership team.
  • Drive transformation in the future of work, workforce automation, and talent technology.

About This Role

  • This is a challenging opportunity to lead the global marketing vision for a high-growth HR Tech SaaS company.
  • You will be part of a dynamic team that is passionate about innovation and excellence.

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