Experience-driven Customer Retention Specialist

1 week ago


Ellore, Andhra Pradesh, India beBeeRetention Full time ₹ 70,00,000 - ₹ 1,00,00,000
Customer Retention Manager

We're looking for an experienced Customer Retention Manager to join our team. As a key member of our customer retention team, you will be responsible for designing and executing customer retention journeys that drive repeat purchases, increase average order value, and improve customer lifetime value.

Key Responsibilities:
  • Develop and implement targeted CRM strategies to increase repeat purchase rate, AOV, and CLV.
  • Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts.
Campaign & Channel Management
  • Own CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
  • Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
  • Ensure consistent brand voice, empathy, and care in all CRM communications.
Loyalty & Retention Programs
  • Strengthen our Loyalty Program – driving sign-ups, redemptions, and customer delight.
  • Develop VIP & Subscriber Programs to improve LTV.
  • Partner with CX teams to ensure issue resolution translates into retention opportunities.
Data, Analytics & Reporting
  • Track key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention.
  • Run A/B tests to optimize messaging, cadence, and offers.
  • Build weekly dashboards and insights for leadership.

Tools & Technology include CRM/automation tools like Klaviyo, WebEngage, MoEngage, Clevertap, Shopify CRM integrations.



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