
Retention Marketing Specialist
17 hours ago
This role oversees the development and execution of lifecycle marketing campaigns to foster customer retention and revenue growth.
A key focus area is building segmentation and cohorts (new, active, dormant, high-value, churn-risk) for targeted campaign strategies. The selected candidate will work directly in lifecycle tools (WebEngage, MoEngage, Clevertap, Braze, HubSpot).
The ideal candidate will deliver weekly dashboards on retention KPIs: cohort performance, churn trends, campaign ROI. Key qualifications include 4–6 years of experience in retention / lifecycle marketing at a consumer app, D2C brand, or subscription business. Additionally, hands-on mastery of automation & CRM tools (WebEngage, MoEngage, Clevertap, or similar) is required.
Key Responsibilities:
- Develop and execute lifecycle marketing strategies.
- Build and manage segmentation and cohorts.
- Work with lifecycle tools.
- Deliver retention KPI dashboards.
Required Skills:
- 4–6 years of experience in retention / lifecycle marketing.
- Hands-on mastery of automation & CRM tools.
- Strong analytical chops: cohort analysis, RFM models, funnel breakdowns.
- Creative ability to craft engaging lifecycle messaging that converts.
Benefits:
- Direct impact: your campaigns will directly move retention and revenue for multiple fast-scaling brands.
- Rewarding opportunities to develop career.
Other Opportunities:
- Meaningful work with prominent brands.
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