Growth Strategist

19 hours ago

Kozhikode, Kerala, India beBeeAcquisition Full time ₹ 12,90,000 - ₹ 2,01,12,000
Job Overview

A highly motivated and data-driven User Acquisition Specialist is sought after to join the growth team. This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration.

The successful candidate will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

Key Responsibilities:
  • Technical & Execution:
    • Plan, launch, and optimize UA campaigns across various ad platforms.
    • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
    • Implement structured A/B tests for campaigns, audiences, and creatives.
    • Ensure accurate event configuration and tracking across ad platforms and MMPs.
    • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
  • Analytical & Reporting:
    • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
    • Calculate breakeven points and model projected LTV/ROI by user cohorts.
    • Understand and act on player journey metrics.
    • Build dashboards and performance reports in tools such as Looker Studio or Tableau.
    • Apply predictive modeling and early KPIs to forecast long-term user value.
  • Strategic:
    • Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
    • Create and manage audience strategies.
    • Design and execute re-engagement campaigns for churned or low-activity users.
    • Collaborate with CRM and product teams to connect UA with retention and monetization strategies.
    • Contribute to budget allocation, forecasting, and scaling strategies.
  • Creative:
    • Collaborate with the creative team to brief, conceptualize, and test ad creatives.
    • Design and run creative test campaigns with structured methodologies.
    • Analyze creative performance using key metrics and translate findings into actionable creative insights.
  • Collaboration & Operations:
    • Act as the primary liaison with ad networks, agencies, and internal cross-functional teams.
    • Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.
    • Share insights and recommendations with stakeholders to influence product and marketing decisions.

Qualifications include 4+ years of hands-on experience in UA for mobile games, proven expertise with major ad platforms, strong working knowledge of MMPs, and deep understanding of UA KPIs.

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