Director of Global Marketing and Demand Generation

Global Marketing Strategy Director

This role involves overseeing and executing a comprehensive global marketing strategy to enhance brand visibility, drive pipeline generation, and position the company as a market leader in its industry.

Key Responsibilities:

• Marketing Strategy & Brand Leadership:
  • Develop and execute a global marketing strategy to drive brand awareness, lead generation, and customer engagement.
  • Position the company as the premier solution provider in its market by leveraging thought leadership, content marketing, PR, and digital campaigns.
  • Lead brand messaging and storytelling to differentiate the company's platform in the industry landscape.
  • Align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.
• Demand Generation & Growth Marketing:
  • Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations.
  • Develop and optimize lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation.
  • Implement data-driven growth marketing tactics to attract and convert enterprise clients.
  • Own and optimize the marketing funnel from awareness to conversion, ensuring a high-quality MQL-to-SQL pipeline.
• Content & Thought Leadership:
  • Oversee the creation of compelling content including whitepapers, case studies, webinars, industry reports, and blogs that establish the company as a trusted authority in its industry.
  • Collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.
  • Develop and execute conference, event, and sponsorship strategies to position the company at the forefront of industry events.
• Customer & Partner Marketing:
  • Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
  • Develop co-marketing initiatives with partners to expand market reach.
  • Enhance retention marketing strategies that support cross-sell, upsell, and expansion opportunities within existing accounts.
• Analytics & Performance Optimization:
  • Define and track key marketing KPIs, including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics.
  • Utilize marketing automation, CRM, and analytics platforms to drive campaign effectiveness.
  • Continuously test, refine, and scale successful marketing programs using A/B testing and performance analysis.

Required Qualifications:

• 10+ years of experience in B2B SaaS marketing, demand generation, or growth marketing, with at least 5+ years in HR Tech, Workforce Management, or related industries.
• Should have prior experience of driving significant growth for a B2B SaaS platform.
• Should have an AI-first mindset and used the latest AI tools for marketing automation.
• Extensive experience in US, EU, and other global markets.
• Proven track record of driving revenue growth through digital marketing, demand generation, and ABM strategies.
• Deep understanding of HR Tech buyer personas, including HR leaders, procurement professionals, and workforce strategy executives.
• Experience in managing global marketing campaigns and working with enterprise sales teams.
• Strong expertise in marketing automation, CRM platforms, and analytics tools.
• Exceptional leadership and team management skills, with a growth mindset and data-driven decision-making approach.

Preferred Qualifications:

• Experience scaling HR SaaS platforms and marketing to enterprise clients in the contingent workforce space.
• Expertise in VMS, MSP, direct sourcing, or talent acquisition technologies.
• Background in building high-performing marketing teams in fast-growing SaaS organizations.

Why Join?

• Lead the global marketing vision for a high-growth HR Tech SaaS company.
• Work with a passionate, innovative, and data-driven leadership team.
• Competitive compensation, performance-based incentives, and career growth opportunities.
• Drive transformation in the future of work, workforce automation, and talent technology.

Location: Aurangabad

Country Code: IN

About Us:

Our company is a leading VMS platform providing cutting-edge Vendor Management System (VMS) solutions that empower organizations to manage their contingent workforce, direct sourcing, and total talent strategies.

We leverage AI, automation, and advanced workforce analytics to deliver seamless, data-driven workforce solutions for global enterprises.