Driving Business Growth Through Innovative Demand Generation Strategies

2 days ago

Aurangabad, Maharashtra, India beBeeStrategist Full time US$ 90,000 - US$ 1,30,000
Job Title: Customer Acquisition Strategist

Drive measurable results through strategic leadership and tactical execution in a fast-paced, multi-channel demand engine. Lead the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.

Key Responsibilities

  • Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.
  • Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.

Multi-Channel Campaign Execution

  • Drive pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.
  • Tailor campaigns to persona-specific pain points and buying journeys.
  • Build and manage targeted campaigns for both new acquisition and expansion within.

GenAI-Driven Marketing

  • Leverage tools like ChatGPT, Jasper, Writer, and Copy.ai to develop/test messaging, email nurtures, landing pages, and ad copy.
  • Automate segmentation/personalization across lifecycle and ABM.
  • Analyze funnel performance using AI-driven platforms.
  • Build intent models and PQL frameworks using AI-enhanced scoring.

Full-Funnel Optimization

  • Continuously optimize funnel performance using data, feedback, and experimentation.
  • Run A/B and multivariate testing, cohort analysis, and UX diagnostics.

ABM, ABX & Cross-Functional Programs

  • Plan and execute ABM campaigns with Partners, Sales, and BDRs.
  • Deliver personalized programs for multiple buyer personas within a decision committee.

Requirements

  • Experience marketing enterprise SaaS in regulated industries.
  • Deep familiarity with the Salesforce ecosystem.
  • 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
  • Proven expertise with generative AI tools in marketing contexts.
  • Demonstrated success driving pipeline and exceeding KPI-based goals.
  • Strong command of funnel optimization and multi-channel campaign strategy.

Drive business growth through innovative demand generation strategies, leveraging the power of AI and technology to drive results.

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