PGS London | Marketing Officer | kochi

2 weeks ago

kochi, India PGS London Full time


Key Responsibilities
  • Outreach & Relationship Building: Engage with schools, colleges, training centers, and local organizations to establish partnerships, promote our programs, and increase brand visibility.
  • Event Management: Plan and execute on-ground promotional events, workshops, seminars, and info sessions at educational institutions and public venues to engage with students, parents, and educators.
  • Lead Generation: Actively work to generate leads through in-person marketing activities and ensure follow-up with the sales team for effective conversion.
  • Marketing Collateral Distribution: Distribute flyers, brochures, and other promotional materials at targeted locations to boost awareness about our offerings.
  • Brand Ambassador: Represent the brand at events and networking opportunities, delivering clear and persuasive messages to build interest in our programs.
  • Market Intelligence: Gather information about competitors, customer preferences, and local education trends to provide insights for marketing strategies.
  • Reporting & Feedback: Track field marketing activities, provide regular feedback on campaign effectiveness, and report on engagement metrics to improve future initiatives.
  • Customer Engagement: Conduct surveys and collect feedback from potential customers to understand needs and preferences, adapting marketing strategies accordingly.
  • Collaboration: Work closely with the sales, product development, and academic teams to align marketing efforts with business goals and ensure consistent messaging across all channels.  
  • Skills:
  • Strong interpersonal and communication skills with an outgoing personality.
  • Ability to work independently and manage multiple projects effectively.
  • Comfortable with public speaking and delivering presentations to diverse audiences.
  • Proficiency in using CRM tools to track leads and activities.
  • Basic understanding of EdTech trends and educational programs is a plus.
  • Additional: Willingness to travel frequently within the region and work flexible hours as needed.
BENEFITS
  • Competitive salary with performance-based incentives
  • Travel reimbursements and allowances
  • Professional development opportunities within the EdTech industry


Qualifications
  • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Experience: 2-3 years of experience in marketing, preferably within the EdTech or education sector.


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