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Admissions and Marketing Manager

2 months ago

hyderabad, India Crimson Schools Full time

Crimson is an Operations Platform creating integrated and holistic School ecosystems. Crimson is a Pan India, Brand Neutral, Mid-Market New Age Curriculum, School Operating Company managing schools on “Asset Light Model”. Our Existing Portfolio consists of 16 Schools across India in tier I & II cities. We work closely with Principals and Teachers to successfully implement the best technology infrastructure to meet modern day educational demands. Our unique and strong Marketing Strategies are tailor made for the schools which helps enhance awareness in the city while highlighting its strengths with the local communities. We come with a specialized and expert pool of academicians with focus on implementing the best teaching & learning strategies to give our learners a world-class Education. Our forte is across all National and International Curricula (Cambridge and International Baccalaureate) and with our clear understanding of the K-12 education sector, we provide in depth guidance and management supervision to bring in the right solution to make schools profitable. Crimson is a strategic initiative between a group of School Management Professionals and JV Ventures , a leading investor in Edu-Infra Assets Pan India with USD 170 Mn Portfolio under management. Our Vision is to be an integrated global teaching-learning school management platform with a ‘Crimson Edge’. Our mission is to provide learners with a best foundation that will enable them be future ready with a strong value system and in doing so transform the Educational Landscape in India.

The Role

The Admissions & Marketing professional will be responsible for developing and implementing comprehensive strategies to drive admissions, enhance the visibility of the group of schools, and strengthen the brand presence.


Key Responsibilities:

  • Develop and implement an admissions strategy aligned with the goals of the school group by setting up enrollment targets, analysing admission trends, and creating plans to achieve desired results.
  • Monitor the admissions process and ensure a positive experience for prospective students and their families.
  • Develop and execute a comprehensive marketing plan to enhance the brand visibility of the school group.
  • Create and maintain a consistent and compelling brand image across all marketing channels by implementing effective advertising, public relations, and promotional campaigns.
  • Oversee the development of the school group's online presence, including the website and social media platforms, and implement online advertising, SEO, and other digital marketing initiatives.
  • Collaborate with the schools within the group to understand their unique strengths and offerings.
  • Customize marketing and admissions strategies to align with each school's characteristics.
  • Analyze demographic data and target markets to inform marketing strategies.
  • Plan and implement events related to admissions and marketing for each school, focusing on specific geographical areas in line with the marketing budget allocated by the management.
  • Provide analytics tools to track and analyze admissions and enrollment data.
  • Lead and manage the admissions team, providing guidance, training, and support.
  • Develop and manage budgets for admissions and marketing activities, ensure cost-effective utilization of resources and a positive return on investment.
  • Monitor expenditures and financial performance against set budgets.
  • Engage with parents and the community to understand their expectations and concerns.
  • Provide regular reports to the executive team and board on admissions and marketing performance.
  • Collaborate with other departments to align communication efforts.




Ideal Profile

Qualifications:

  • Post Graduate in Marketing, Business Administration, or a related field.
  • Proven experience in admissions, marketing, or enrollment management, preferably in the education sector.
  • Strong leadership and strategic planning skills.
  • Excellent communication, interpersonal, and negotiation abilities.
  • Familiarity with digital marketing tools and trends.


Experience: Minimum 10 years of relevant experience


Industry

  • Education Administration Programs

Employment Type

Full-time

What's on Offer?

  • Join a market leader within Education
  • Strong opportunities to progress your career