Kapiva | Digital Marketing Manager

2 days ago

india Kapiva Full time

Job Description:

We are seeking a Digital Marketing Manager - Meta (Facebook Ads Expert) to

lead and drive our performance marketing efforts on Meta platforms (Facebook and

Instagram). This role is pivotal to scaling our brand, Kapiva, and delivering measurable

results through high-performing ad campaigns. As the lead for Meta Performance

Marketing, you will strategize, execute, and optimize campaigns while managing a team

of performance marketers.


Key Responsibilities:

1. Meta Campaign Strategy & Execution:

○ Develop and implement a comprehensive performance marketing strategy

on Meta platforms.

○ Create, monitor, and optimize ad campaigns to achieve ROAS, CAC, and

other key metrics.

○ Collaborate with the creative and content teams to develop

high-performing ad creatives.

2. Data-Driven Optimization:

○ Conduct A/B testing to refine targeting, creatives, and ad formats.

○ Analyze campaign performance data to identify growth opportunities and

troubleshoot underperformance.

○ Stay updated on Meta’s algorithm changes and emerging advertising

trends.

3. Team Leadership:

○ Manage and mentor a team of Meta marketing specialists.

○ Foster a results-driven culture and provide guidance for scaling campaigns

effectively.

○ Ensure collaboration with cross-functional teams, including marketing,

retention, and other marketing channels.

4. Budget Management:

○ Manage and allocate advertising budgets efficiently to maximize ROI.

○ Develop weekly, monthly, and quarterly performance reports for

stakeholders.

5. Innovation & Growth:

○ Experiment with new ad strategies, formats, and audience segments to

unlock growth potential.

○ Identify opportunities for cross-channel marketing and retargeting to

boost conversions.


Qualifications:

● Proven experience (4+ years) in performance marketing with a strong focus on

Meta (Facebook/Instagram) advertising.

● Handled Budgets upwards of INR 3-4Cr/month

● Hands-on expertise in Facebook Ads Manager, campaign setup, optimization,

and analytics.

● Strong understanding of key metrics like ROAS, CTR, CAC, and conversion rates.

● Experience managing teams and working cross-functionally in a fast-paced

environment.

● Analytical mindset with the ability to interpret data and generate actionable

insights.

● Familiarity with performance marketing tools such as Google Analytics, Pixel

implementation, and tracking platforms.

● Excellent communication and leadership skills.

Preferred:

● Prior experience in the D2C or health & wellness industry.

● Knowledge of other performance marketing platforms (e.g., Google Ads) is a

plus.

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