Digital Marketing Strategy Lead
24 hours ago
Job Overview
We are seeking an experienced Digital Marketing Strategy Lead to lead and drive our performance marketing efforts on Meta platforms (Facebook and Instagram). This role is pivotal to scaling our brand, Kapiva, and delivering measurable results through high-performing ad campaigns.
Key Responsibilities:
1. Performance Marketing Strategy & Execution:
Develop and implement a comprehensive performance marketing strategy on Meta platforms.
Create, monitor, and optimize ad campaigns to achieve ROAS, CAC, and other key metrics.
Collaborate with the creative and content teams to develop high-performing ad creatives.
2. Data-Driven Optimization:
Conduct A/B testing to refine targeting, creatives, and ad formats.
Analyze campaign performance data to identify growth opportunities and troubleshoot underperformance.
Stay updated on Meta's algorithm changes and emerging advertising trends.
3. Team Leadership:
Manage and mentor a team of Meta marketing specialists.
Foster a results-driven culture and provide guidance for scaling campaigns effectively.
Ensure collaboration with cross-functional teams, including marketing, retention, and other marketing channels.
4. Budget Management:
Manage and allocate advertising budgets efficiently to maximize ROI.
Develop weekly, monthly, and quarterly performance reports for stakeholders.
5. Innovation & Growth:
Experiment with new ad strategies, formats, and audience segments to unlock growth potential.
Identify opportunities for cross-channel marketing and retargeting to boost conversions.
Salary: ₹15,00,000 - ₹25,00,000 per annum
Requirements:
• Proven experience (4+ years) in performance marketing with a strong focus on Meta (Facebook/Instagram) advertising.
• Handled budgets upwards of INR 3-4Cr/month
• Hands-on expertise in Facebook Ads Manager, campaign setup, optimization, and analytics.
• Strong understanding of key metrics like ROAS, CTR, CAC, and conversion rates.
• Experience managing teams and working cross-functionally in a fast-paced environment.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Familiarity with performance marketing tools such as Google Analytics, Pixel implementation, and tracking platforms.
• Excellent communication and leadership skills.
Preferred:
• Prior experience in the D2C or health & wellness industry.
• Knowledge of other performance marketing platforms (e.g., Google Ads) is a plus.
-
Digital Marketing Strategy Lead
24 hours ago
India DViO Digital Full timeJob SummaryWe are seeking an experienced Digital Marketing Strategy Lead to join our team at DViO Digital Pvt Ltd. The ideal candidate will have a strong background in agency work, leading client strategies and driving impactful results.About the RoleThe successful candidate will be responsible for managing day-to-day operations of client ad-accounts,...
-
Digital Marketing Strategy Lead
24 hours ago
India NUOX Technologies Full timeNUOX Technologies is seeking a skilled Digital Marketing Strategy Lead to join our team. The ideal candidate will have a strong background in digital marketing, with a focus on SEO, paid advertising, and email marketing.About the RoleWe are looking for a motivated and proactive professional who can take ownership of our digital marketing activities, inspire...
-
india Eminence Strategy Consulting Full timeEminence Strategy Consulting is looking to hire talented digital marketing specialists with a strong client-servicing aptitude. The ideal candidate will ideate and implement digital marketing strategies, manage social media marketing campaigns, create engaging social media content, and engage actively with clients. Responsibilities: Digital Media...
-
Digital Marketing Strategist
3 days ago
India Edelytics, Digital Marketing Agency Full timeAbout EdelyticsEdelytics is a renowned digital marketing agency specializing in cutting-edge strategy and communication services tailored for the education sector. With over 12 years of experience in innovative marketing and admissions solutions, our team focuses on delivering exceptional results by ensuring clients' web presence ranks highly on search...
-
Digital Marketing Leader
2 weeks ago
India DiTech Creative & Digital Marketing Full timeWe are seeking an experienced Digital Marketing Leader to join our team at DiTech Creative & Digital Marketing.The ideal candidate will have a strong understanding of digital marketing strategies, including SEO, SEM, social media, PPC, email marketing, and content marketing.Key Responsibilities:Manage client relationships and ensure satisfaction and...
-
india Edelytics, Digital Marketing Agency Full timeCompany Description Edelytics is a Digital Marketing Agency specializing in digital strategy and communication services for the education sector. With over 12 years of experience in marketing and admissions, we focus on ensuring our clients' web presence ranks highly on search engine results. Our team is dedicated to creating engaging content tailored to...
-
india Edelytics, Digital Marketing Agency Full timeCompany Description Edelytics is a Digital Marketing Agency specializing in digital strategy and communication services for the education sector. With over 12 years of experience in marketing and admissions, we focus on ensuring our clients' web presence ranks highly on search engine results. Our team is dedicated to creating engaging content tailored to...
-
india Edelytics, Digital Marketing Agency Full timeCompany Description Edelytics is a Digital Marketing Agency specializing in digital strategy and communication services for the education sector. With over 12 years of experience in marketing and admissions, we focus on ensuring our clients' web presence ranks highly on search engine results. Our team is dedicated to creating engaging content tailored to...
-
Digital Marketing Trainer
3 days ago
India Digiperform Digital Marketing Training, Gomti Nagar, Lucknow Full timeCompany Description : Digiperform Digital Marketing Training, located in Lucknow, is Asia's Leading and Awarded Most Trusted Brand in Digital Marketing Education. They offer Advanced Certifications in Gomti Nagar, Lucknow, with tailored courses for Freshers, Working Professionals, and Business Owners. Role Description : This is a full-time on-site...
-
Digital Marketing Specialists
1 week ago
India Eminence Strategy Consulting Full timeEminence Strategy Consulting is looking to hire talented digital marketing specialists with a strong client-servicing aptitude. The ideal candidate will ideate and implement digital marketing strategies, manage social media marketing campaigns, create engaging social media content, and engage actively with clients. Responsibilities: Digital...
-
Digital Marketing Specialists
1 week ago
India Eminence Strategy Consulting Full timeEminence Strategy Consulting is looking to hire talented digital marketing specialists with a strong client-servicing aptitude. The ideal candidate will ideate and implement digital marketing strategies, manage social media marketing campaigns, create engaging social media content, and engage actively with clients. Responsibilities: Digital...
-
Digital Marketing Strategist
24 hours ago
India Talknlock - Digital Marketing Company Full timeAbout TalknlockTalknlock is a pioneering digital marketing agency dedicated to empowering startups and established brands to thrive in the ever-evolving digital landscape. Our team of experts specializes in crafting innovative marketing strategies that drive engagement and growth for our clients.Role OverviewWe are seeking an experienced Digital Marketing...
-
Digital Marketing Strategist
24 hours ago
India Pivot Marketing Full timeWe are seeking an ambitious and experienced Digital Marketing Strategist to lead our social media client servicing team and drive our internal marketing efforts. With a focus on building strong relationships with clients, developing effective social media strategies, and creating engaging content, this role is ideal for someone who thrives in a fast-paced...
-
Digital Strings | Digital Marketing Manager
10 hours ago
india Digital Strings Full timeCompany DescriptionWelcome to Digital Strings! one-stop Digital Marketing, Digital PR & Creative Solutions agency!As a full-service digital marketing agency, we aim at an EXECUTION-First Approach. With over a decade of experience in the industry, we have refined our capabilities to seamlessly integrate strategy and innovation, delivering clear, quantifiable...
-
Only B2B | Lead Generation
3 weeks ago
india Only B2B | Lead Generation & Marketing Full time1. Developing and maintaining relationships with advertisers, agencies, and brands to sell digital advertising space on Digital TV, Videos, websites, social media platforms, mobile apps, and other digital / OTT platforms. 2. Understanding clients' business objectives and providing customized advertising solutions that meet their needs and budget. 3....
-
india Impulse Digital Marketing Full timeBrand Strategist Note: This position is open only for candidates in Mumbai, Navi Mumbai and Thane. Applications from other locations will not be considered. This position is open for immediate joiners, with a preference for candidates currently serving their notice period. Core Mission: We are seeking a skilled Brand Strategist with a proven track...
-
HOVO DIGITAL
7 days ago
india HOVO DIGITAL - Digital Marketing Agency Full timeCompany DescriptionHOVO Digital is a Full Service Digital Marketing Agency in Delhi that focuses on promoting brand messaging with creative and visually appealing content assets. The agency believes in Data Driven Marketing and utilizes the latest digital marketing techniques, tools, and processes to optimize the sales and marketing funnel.Role...
-
india Digiperform Digital Marketing Training, Gomti Nagar, Lucknow Full timeCompany Description : Digiperform Digital Marketing Training, located in Lucknow, is Asia's Leading and Awarded Most Trusted Brand in Digital Marketing Education. They offer Advanced Certifications in Gomti Nagar, Lucknow, with tailored courses for Freshers, Working Professionals, and Business Owners. Role Description : This is a full-time on-site role for a...
-
DiTech Creative
2 weeks ago
india DiTech Creative & Digital Marketing Full timeDiTech Creative and Digital Marketing Pvt. Ltd.(www.ditechcdm) is a dynamic and results-driven digital marketing agency specializing in innovative campaigns and tailored marketing solutions. We pride ourselves on delivering high-quality services that help businesses thrive in the digital landscape.We are seeking a motivated Digital Marketing Manager to join...
-
Digital Marketing Professional
4 days ago
India Digiperform Digital Marketing Training, Gomti Nagar, Lucknow Full timeCompany Overview">Digiperform Digital Marketing Training, a renowned institution in Gomti Nagar, Lucknow, is recognized for its exceptional digital marketing education. With advanced certifications offered in various tailored courses, the organization caters to freshers, working professionals, and business owners alike.">Job Description">This full-time...