Kapiva | Digital Marketing Manager | india
3 days ago
Job Description:
We are seeking a Digital Marketing Manager - Meta (Facebook Ads Expert) to
lead and drive our performance marketing efforts on Meta platforms (Facebook and
Instagram). This role is pivotal to scaling our brand, Kapiva, and delivering measurable
results through high-performing ad campaigns. As the lead for Meta Performance
Marketing, you will strategize, execute, and optimize campaigns while managing a team
of performance marketers.
Key Responsibilities:
1. Meta Campaign Strategy & Execution :
○ Develop and implement a comprehensive performance marketing strategy
on Meta platforms.
○ Create, monitor, and optimize ad campaigns to achieve ROAS, CAC, and
other key metrics.
○ Collaborate with the creative and content teams to develop
high-performing ad creatives.
2. Data-Driven Optimization:
○ Conduct A/B testing to refine targeting, creatives, and ad formats.
○ Analyze campaign performance data to identify growth opportunities and
troubleshoot underperformance.
○ Stay updated on Meta’s algorithm changes and emerging advertising
trends.
3. Team Leadership :
○ Manage and mentor a team of Meta marketing specialists.
○ Foster a results-driven culture and provide guidance for scaling campaigns
effectively.
○ Ensure collaboration with cross-functional teams, including marketing,
retention, and other marketing channels.
4. Budget Management:
○ Manage and allocate advertising budgets efficiently to maximize ROI.
○ Develop weekly, monthly, and quarterly performance reports for
stakeholders.
5. Innovation & Growth:
○ Experiment with new ad strategies, formats, and audience segments to
unlock growth potential.
○ Identify opportunities for cross-channel marketing and retargeting to
boost conversions.
Qualifications:
● Proven experience (4+ years) in performance marketing with a strong focus on
Meta (Facebook/Instagram) advertising.
● Handled Budgets upwards of INR 3-4Cr/month
● Hands-on expertise in Facebook Ads Manager, campaign setup, optimization,
and analytics.
● Strong understanding of key metrics like ROAS, CTR, CAC, and conversion rates.
● Experience managing teams and working cross-functionally in a fast-paced
environment.
● Analytical mindset with the ability to interpret data and generate actionable
insights.
● Familiarity with performance marketing tools such as Google Analytics, Pixel
implementation, and tracking platforms.
● Excellent communication and leadership skills.
Preferred:
● Prior experience in the D2C or health & wellness industry.
● Knowledge of other performance marketing platforms (e.g., Google Ads) is a
plus.
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