Retention Manager
1 day ago
Job Title: Retention/Growth Marketing Manager – EdTech
Job Description:
We're looking for a data-driven and learner-obsessed Retention/Growth Marketing Manager to drive student engagement, reduce churn, and increase lifetime value across our learning ecosystem. This role is essential in ensuring our learners stay active, motivated, and successful throughout their journey. Experience with tools like MoEngage for campaign orchestration and user journey automation is required.
Key Responsibilities:
● Lifecycle Campaign Strategy & Execution: ○ Design, execute, and optimize retention marketing campaigns focused on increasing student engagement, course completion rates, subscription renewals, and re-activation. ○ Use MoEngage to manage personalized multi-channel campaigns across push notifications, in-app messages, emails, and WhatsApp Messages. ○ Map learner journeys and create automated workflows using MoEngage Flows and Smart Triggers based on behavioral and academic engagement data.
● Cross-Functional Collaboration: ○ Work closely with Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones, curriculum needs, and platform updates. ○ Partner with Brand and Creative teams to ensure learner messaging is consistent, motivational, and aligned with educational goals.
● Content Personalization & Engagement: ○ Develop personalized communication tracks for different user segments (e.g., new learners, drop-offs, high performers, inactive students). ○ Drive engagement through nudges, reminders, motivational content, milestone celebrations, and academic performance insights.
● Performance Analytics & ROI Tracking: ○ Track and analyze key retention KPIs, including batch enrollments, course purchases, lesson engagement, active learners, course completion rates, D7/D30 retention, and subscription renewal rates to evaluate learner behavior, campaign effectiveness, and overall platform engagement. ○ Analyze campaign performance via MoEngage Analytics, Google Firebase, and internal dashboards, providing data-backed insights and recommendations.
● Platform Mastery: ○ Deep knowledge of MoEngage, including its segmentation engine, real-time triggers, campaign orchestration, and predictive analytics. ○ Familiarity with WebEngage, CleverTap, or Braze is a plus, but MoEngage experience is mandatory. ○ Maintain a test-and-learn mindset, using A/B and multivariate testing to improve creative and channel performance.
Qualifications:
● bachelor's degree in marketing, Business, Education, or a related field.
● 5-8 years of experience in retention, lifecycle, or CRM marketing, preferably within EdTech.
● Proven success managing user retention and engagement campaigns with measurable results. Building retention campaigns from scratch, including journey mapping and trigger logic, is a plus. ● Hands-on experience with MoEngage, including workflow automation, segmentation, and analytics.
● Strong analytical skills; ability to synthesize learner data into actionable strategies.
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