Retention Marketing Manager
4 weeks ago
About Furrl
Furrl is a next-generation fashion commerce app helping women discover and shop from Indias coolest homegrown brands. With 200+ indie labels onboarded, our AI-powered feed curates Looks (complete outfits, styled and ready to shop) that adapt to each users vibe. We are building the future of personalized fashion discovery, powered by GenAI.
Indias D2C market is exploding over $100B in potential and yet, discovering fresh, differentiated brands remains broken. Furrl is fixing that.
Furrl is founded by an IIT Kanpur + Harvard Business School alum with deep experience building businesses from scratch at ITC, Myntra, and most recently, Entrepreneur First India, an early-stage VC, where she built a portfolio of 42 startups. The core team includes experienced leaders from IIT, IIM, Myntra and Meesho.
The Role
Location: HSR Layout, Bangalore
Experience: 35 years
Type: Full-time, in person
You will own user retention (sessions and repeat purchases) on Furrl by building and executing a sharp, data-driven CRM and lifecycle marketing strategy. This role is perfect for someone who thrives at the intersection of analytics, consumer insight, and creative communication in a D2C / consumer internet environment.
Key responsibilities include:
Retention Strategy & Targets
1. Define and execute strategies to hit customer retention targets (D1-D7, M1/M2 etc).
2. Build and track retention dashboards, identifying drop-offs and opportunities in consumer journeys.
3. Translate insights into tactical campaigns and long-term retention initiatives.
CRM Marketing Ownership
1. Design and implement personalized lifecycle journeys (onboarding, first purchase, post-purchase, churn reactivation).
2. Run targeted campaigns across WhatsApp, email, push, and in-app messaging with clear success metrics.
3. Work closely with the content team, and conduct A/B experiments on content, timing, segmentation etc to optimize results.
New initiatives
1. Conceptualize and launch new programs like loyalty or rewards that incentivize repeat purchases.
2. Explore referral and community initiatives to turn power users into brand advocates.
3. Collaborate with the product team to design retention-driving features
Requirements
You will thrive in this role if you are smart, driven and an independent thinker with high ownership. Specific requirements of this role include:
- 24 years in CRM/ retention/ growth at a D2C or consumer internet company
- Proven ability to move the needle on retention and repeat purchases.
- Strong analytical skills - adept at working with cohort analysis, funnel metrics, and campaign dashboards.
- Hands-on with CRM/marketing automation platforms (e.g., MoEngage, WebEngage, Clevertap, Customer.io).
- Balance of creative storytelling + structured experimentation mindset.
Why this role
- Fast-paced, execution-first team - you will have high ownership with the ability to make bold bets and move fast.
- A chance to lead retention marketing for one of Indias most exciting consumer-tech platforms. Work closely with the leadership team and get a seat at the table for strategic decisions.
- Build in a space where fashion meets GenAI, and culture meets commerce.
Work with us
Now that we got you interested, reach out for a quick chat
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