Retention Marketing Lead in Bangalore

7 days ago

Bengaluru, Karnataka, India Healthy Master Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities

  • Develop and implement retention marketing strategies across channels such as email, push notifications, SMS, and in-app messaging.
  • Analyze customer behavior, segment audiences, and create personalized campaigns to improve repeat purchase rates and reduce churn.
  • Collaborate with the tech team to leverage automation tools, CRM, and analytics platforms for campaign optimization.
  • Monitor KPIs including customer retention rate, repeat purchase rate, churn reduction, and ROI on marketing initiatives.
  • Work closely with the business team to identify opportunities for upselling, cross-selling, and revenue growth.
  • Generate actionable insights through data analysis and reporting to continuously improve retention strategies.

About Company: E-commerce with 200 + products, Healthy Master was founded by two moms, with the sole purpose of providing quality bites with delicious taste. Moms are the ultimate champions when it comes to healthy eating habits. When nourishment is an inherent nature of a mother, two moms moved beyond their roles and launched Healthy Master - a one-stop counter for all healthy needs.

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