Retention Marketing Specialist
10 hours ago
What You'll Do
- Own and execute lifecycle marketing strategies across email, push, and reactivation campaigns.
- Design and optimize referral, rewards, and loyalty programs to drive engagement.
- Reduce churn and increase customer LTV through targeted retention initiatives.
- Segment users and personalize communication using analytics and behavioral data.
- Collaborate with product and growth teams to align retention strategies with business goals.
- Track, measure, and report campaign performance; continuously experiment for impact.
What We're Looking For
- 3–5 years of experience in retention, lifecycle, or CRM marketing.
- Proven success in running email and reactivation campaigns at scale.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Experience with CRM/marketing automation tools (CleverTap, MoEngage, Braze, HubSpot, etc.).
- Strong communication, copywriting, and campaign optimization skills.
Good to Have
- Prior experience at high-scale B2C/B2B companies (Swiggy, Zomato, Groww, or similar).
- Familiarity with cohort analysis, funnel optimization, and A/B testing.
- Exposure to SaaS, product-led growth, or AI-driven products.
Why Join us?
- Build next-gen tools for 1B+ creators
- Work with a high-caliber, maker-first team
- Competitive comp + equity
- Fast learning, real impact, and clear growth path.
Let's build the future of software together.
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