Retention Marketing Specialist

17 hours ago


Bengaluru, Karnataka, India Emergent Labs Full time ₹ 15,00,000 - ₹ 25,00,000 per year

What You'll Do

  • Own and execute lifecycle marketing strategies across email, push, and reactivation campaigns.
  • Design and optimize referral, rewards, and loyalty programs to drive engagement.
  • Reduce churn and increase customer LTV through targeted retention initiatives.
  • Segment users and personalize communication using analytics and behavioral data.
  • Collaborate with product and growth teams to align retention strategies with business goals.
  • Track, measure, and report campaign performance; continuously experiment for impact.

What We're Looking For

  • 3–5 years of experience in retention, lifecycle, or CRM marketing.
  • Proven success in running email and reactivation campaigns at scale.
  • Strong analytical mindset with the ability to translate data into actionable insights.
  • Experience with CRM/marketing automation tools (CleverTap, MoEngage, Braze, HubSpot, etc.).
  • Strong communication, copywriting, and campaign optimization skills.

Good to Have 

  • Prior experience at high-scale B2C/B2B companies (Swiggy, Zomato, Groww, or similar).
  • Familiarity with cohort analysis, funnel optimization, and A/B testing.
  • Exposure to SaaS, product-led growth, or AI-driven products.

Why Join us?

  • Build next-gen tools for 1B+ creators
  • Work with a high-caliber, maker-first team
  • Competitive comp + equity
  • Fast learning, real impact, and clear growth path.

Let's build the future of software together.



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