Performance Marketing Specialist

1 day ago

Bengaluru, Karnataka, India Furrl Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About

Furrl is where India's professional women discover fashion that's as unique as they are. We bring together hundreds of new-age homegrown brands and style-forward Looks through a GenAI-powered shopping experience. As we scale rapidly, we're looking for a sharp, data-driven Performance Marketing Specialist to elevate our acquisition and retention efforts across multiple channels — with
Meta ads
as the primary focus.

Location:
HSR Layout,
Bangalore

Position
: Full time

Key Responsibilities:

As a Performance Marketing Specialist, you will drive Furrl's Meta ads execution while also experimenting with channels like Google Ads, SEO and email marketing. This is a unique opportunity to lead impactful campaigns, optimize ROI, and shape multi-channel strategies as we grow our community of style-conscious women.

This is a very exciting role for ambitious individuals who are looking for high ownership and responsibility, as well as a chance to work with a very accomplished team and super-charge their career growth.

  • Develop and execute Meta ad strategies focused on customer acquisition and retention.
  • Monitor performance metrics (CPA, ROAS, CTR) and implement data-driven optimizations.
  • Run high frequency content experiments and stay ahead of content trends and best practices emerging in the market.
  • Collaborate with the content team to craft compelling ad creatives and messaging.
  • Conduct A/B testing to refine ad performance and improve conversion rates.
  • Experiment with other channels (Google Ads, YouTube, email marketing) to discover new acquisition opportunities.
  • Stay ahead of Meta platform updates, algorithm changes, and emerging ad formats.
  • Prepare weekly and monthly performance reports with actionable insights.

What We're Looking For:

  • 1-4 years of hands-on experience in Meta shopping ads management, preferably in fashion, e-commerce, or D2C. Agency experience strongly preferred.
  • Strong analytical skills with proficiency in Meta Ads Manager and Google Analytics.
  • Demonstrated ability to optimize campaigns for acquisition, retention, and ROI.
  • Creative flair for developing compelling content ideas aligned with brand aesthetics.
  • Experience in testing new channels (e.g., Google Ads, email) is a strong plus.
  • Ability to thrive in a fast-paced, data-driven environment.

Why Furrl?

  • Work closely with the founding team and directly impact Furrl's growth strategy.
  • Get exposure to multiple marketing channels beyond Meta ads — grow your skill set rapidly.
  • Fast-paced environment with strong growth trajectory. This role will be a career accelerator for candidates who take high ownership and demonstrate results.

Excited? Apply now

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