
Performance Marketing Specialist
2 days ago
About
Furrl is where India's professional women discover fashion that's as unique as they are. We bring together hundreds of new-age homegrown brands and style-forward Looks through a GenAI-powered shopping experience. As we scale rapidly, we're looking for a sharp, data-driven Performance Marketing Specialist to elevate our acquisition and retention efforts across multiple channels — with
Meta ads
as the primary focus.
Location:
HSR Layout,
Bangalore
Position
: Full time
Key Responsibilities:
As a Performance Marketing Specialist, you will drive Furrl's Meta ads execution while also experimenting with channels like Google Ads, SEO and email marketing. This is a unique opportunity to lead impactful campaigns, optimize ROI, and shape multi-channel strategies as we grow our community of style-conscious women.
This is a very exciting role for ambitious individuals who are looking for high ownership and responsibility, as well as a chance to work with a very accomplished team and super-charge their career growth.
- Develop and execute Meta ad strategies focused on customer acquisition and retention.
- Monitor performance metrics (CPA, ROAS, CTR) and implement data-driven optimizations.
- Run high frequency content experiments and stay ahead of content trends and best practices emerging in the market.
- Collaborate with the content team to craft compelling ad creatives and messaging.
- Conduct A/B testing to refine ad performance and improve conversion rates.
- Experiment with other channels (Google Ads, YouTube, email marketing) to discover new acquisition opportunities.
- Stay ahead of Meta platform updates, algorithm changes, and emerging ad formats.
- Prepare weekly and monthly performance reports with actionable insights.
What We're Looking For:
- 1-4 years of hands-on experience in Meta shopping ads management, preferably in fashion, e-commerce, or D2C. Agency experience strongly preferred.
- Strong analytical skills with proficiency in Meta Ads Manager and Google Analytics.
- Demonstrated ability to optimize campaigns for acquisition, retention, and ROI.
- Creative flair for developing compelling content ideas aligned with brand aesthetics.
- Experience in testing new channels (e.g., Google Ads, email) is a strong plus.
- Ability to thrive in a fast-paced, data-driven environment.
Why Furrl?
- Work closely with the founding team and directly impact Furrl's growth strategy.
- Get exposure to multiple marketing channels beyond Meta ads — grow your skill set rapidly.
- Fast-paced environment with strong growth trajectory. This role will be a career accelerator for candidates who take high ownership and demonstrate results.
Excited? Apply now
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