Performance Marketing Specialist

3 days ago

Bengaluru, Karnataka, India The Wedding Company Full time ₹ 25,00,000 - ₹ 40,00,000 per year

Job Title: Performance Marketing Specialist

Experience Required:
2–3 years

Location:
Bengaluru (Work From Office)

Employment Type:
Full-time

About The Wedding Company

The Wedding Company is redefining how India plans weddings. We are a one-stop destination for stress-free, personalized, and high-quality wedding planning. From finding the perfect venue to booking decorators, photographers, makeup artists, caterers, and more—our tech-enabled platform allows couples to plan their wedding online, from anywhere in the world.

In just 18 months, we've:

  • Raised
    $1M in seed funding
  • Achieved
    $10M in annual GMV
  • Built a curated network of
    2,000+ trusted vendors
    across India & Thailand
  • Operated profitably while serving weddings worth
    ₹10 lakh to ₹5 crore

Operating in a
$130B market (4% of India's GDP)
, we're on a mission to build the first truly scalable wedding planning brand in India.

About the Role

We are seeking a
Performance Marketing Specialist
with strong analytical skills and hands-on experience in managing high-performing digital campaigns. The ideal candidate should be data-driven, detail-oriented, and comfortable working across multiple channels and tools to drive leads, conversions, and retention.

Key Responsibilities

  • Plan, execute, and optimize paid campaigns across
    Google Ads, Meta (Facebook/Instagram), affiliates, and other performance channels
    .
  • Manage budgets, monitor performance metrics, and ensure efficient cost per acquisition (CPA) and return on ad spend (ROAS).
  • Set up events and conversion tracking (GA4, Mixpanel, PostHog, etc.)
    to optimize campaigns effectively.
  • Conduct
    A/B testing
    for creatives, audience segments, landing pages, and bidding strategies to maximize impact.
  • Collaborate with the
    sales team
    to plan sale campaigns, seasonal promotions, and retention-focused campaigns.
  • Analyze channel performance
    till the bottom of the funnel
    (lead quality, conversions, retention) and optimize accordingly.
  • Collaborate with content and design teams to
    plan campaign-specific landing pages
    and continuously improve relevance and conversion rates.
  • Build reports and dashboards to provide actionable insights on campaign performance.
  • Identify growth opportunities through competitive analysis, audience insights, and affiliate partnerships.

Requirements

  • 2–3 years of experience
    in performance marketing, preferably in B2C/B2B digital-first companies or agencies.
  • Strong analytical skills with proficiency in
    Excel/Google Sheets, Google Analytics (GA4), Mixpanel, PostHog, and dashboard tools (e.g., Looker Studio, Power BI)
    .
  • Hands-on experience managing campaigns on
    Google Ads, Facebook Ads Manager, and affiliate networks
    .
  • Experience with
    CRM platforms like Zoho, LeadSquared, or similar
    for lead tracking and campaign integration.
  • Solid understanding of
    conversion tracking, attribution models, and funnel optimization
    .
  • Excellent communication skills with the ability to work cross-functionally with sales and creative teams.

Nice-to-Have

  • Exposure to SEO, remarketing, or influencer-led performance campaigns.
  • Familiarity with marketing automation tools (HubSpot, MoEngage, CleverTap, etc.).

  • Performance Marketing Specialist

    2 weeks ago

    Bengaluru, Karnataka, India 11x Marketing Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Role:Performance Marketing SpecialistResponsibilities:Strategize, set up and execute performance marketing & digital marketing campaigns. Optimize campaigns as needed towards maximising RoAS / RoI.Monitor and analyze the performance of ad campaigns. Set up reports using tools like Google Data Studio, Google Sheets, etc.Draft creative briefs for graphic...

  • Performance Marketing

    1 week ago

    Bengaluru, Karnataka, India Intent Farm - Performance Marketing Agency Full time ₹ 8,00,000 - ₹ 24,00,000 per year

    Intent Farm is a performance marketing agency built for high-growth digital brands.We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more.As a Meta Badged Partner, Google Premier Partner and Amazon Verified Agency— highest level of partnerships, we're recognized...

  • Performance Marketing

    1 week ago

    Bengaluru, Karnataka, India Intent Farm - Performance Marketing Agency Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Intent Farm is a performance marketing agency built for high-growth digital brands.We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more.As a Meta Badged Partner, Google Premier Partner and Amazon Verified Agency— highest level of partnerships—we're recognized...

  • Performance marketing specialist

    5 days ago

    Bengaluru, Karnataka, India Digikit Full time ₹ 5,00,000 - ₹ 6,65,000 per year

    Company DescriptionDigikit is a customer-centric digital marketing agency that helps brands connect, grow, and lead. With experts in Digital Media, Data, Strategy, Creative, Content, and Technology, we craft smart, actionable plans to drive real results for our clients. As one of Bangalore's leading digital marketing agencies, we listen, analyze, and build...

  • Performance Marketing Specialist

    2 weeks ago

    Bengaluru, Karnataka, India Cube Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Cube is an AI-powered marketing startup founded by alumni of Stanford, Wharton, and IITs, and headquartered in Bengaluru. Backed by Sequoia and other leading investors, we're building the future of marketing technology. Website: We're looking for anPerformance Marketing Specialistwho will manage performance marketing campaigns across Google and Meta, driving...

  • Performance Marketing Specialist

    2 weeks ago

    Bengaluru, Karnataka, India Protyze® Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Title: Performance Marketing SpecialistEmployment Type: Full-timeLocation: Kirloskar Business Park, Hebbal, Bengaluru.Experience: 3-5 yearsPosition Summary:We are seeking ahighly analytical and results-driven Performance Marketing Specialistto lead growth across Meta Ads & Google Ads.You will be responsible for driving measurable performance outcomes -...

  • Performance Marketing Specialist

    7 days ago

    Bengaluru, Karnataka, India Tanseeq Investment Group Full time ₹ 4,00,000 - ₹ 6,00,000 per year

    About the Role:Tanseeq Investment Group is looking for a Performance Marketing Specialist who lives and breathes ROAS. You'll manage paid ad campaigns across Meta, Google, TikTok, and more—scaling our eCommerce brands with a data-first, creative-friendly approach.Key Responsibilities:Plan, launch, and optimize paid campaigns across platformsCollaborate on...

  • Performance Marketing Specialist

    3 days ago

    Bengaluru, Karnataka, India Crack The Campus Full time ₹ 80,00,000 - ₹ 1,20,00,000 per year

    Company: Castlerockin Private LimitedExperience Required: 2-3 YearsCTC: ₹ LPALocation: HSR Layout, BengaluruAbout the Company:Castlerockin Private Limited is an innovative EdTech company on a mission to revolutionize theeducation sector. We partner with educational institutions to redefine student success.Our flagship platform, CrackTheCampus, goes beyond...

  • Performance Marketing Specialist

    1 day ago

    Bengaluru, Karnataka, India Castlerockin Bengaluru Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Company: Castlerockin Private LimitedExperience Required: 2-3 YearsCTC: LPA Location: HSR Layout, BengaluruAbout the Company:Castlerockin Private Limited is an innovative EdTech company on a mission to revolutionize the education sector. We partner with educational institutions to redefine student success.Our flagship platform, CrackTheCampus, goes beyond...

  • Performance Marketing Specialist

    2 weeks ago

    Bengaluru, Karnataka, India BalanceBite Full time ₹ 8,00,000 - ₹ 20,00,000 per year

    Company DescriptionAtBalanceBite, we believe that food is medicine. We analyze individual blood reports and lifestyles to curate personalized diet plans and monthly grocery kits, helping people naturally reverse lifestyle disorders like diabetes, PCOD, obesity, and post-pregnancy imbalances. We are building India's first "Food-as-Medicine" ecosystem by...