Performance Marketing Specialist
2 days ago
Company: Castlerockin Private Limited
Experience Required: 2-3 Years
CTC: LPA Location: HSR Layout, Bengaluru
About the Company:
Castlerockin Private Limited is an innovative EdTech company on a mission to revolutionize the education sector. We partner with educational institutions to redefine student success.
Our flagship platform, CrackTheCampus, goes beyond traditional learning by focusing on tangible outcomes. It provides students with hands-on, practical experience designed to directly improve their skill levels and track their growth, ultimately bridging the gap between education and employment by delivering relevant job opportunities. By empowering students, we help our partner institutions achieve new levels of engagement and success.
About the Role:
We are looking for a data-driven Performance Marketing Specialist to plan, execute, and optimize digital marketing campaigns that deliver measurable results. You will be responsible for driving customer acquisition, engagement, and retention through various digital channels.
Key Responsibilities:
Plan and execute performance marketing campaigns across Google Ads, Facebook Ads, LinkedIn, and other platforms
Manage campaign budgets and optimize for maximum ROI
Conduct A/B testing to improve campaign performance and conversion rates
Analyze campaign metrics and generate actionable insights
Implement SEO/SEM strategies to improve organic and paid search performance
Track and report on KPIs including CPA, CTR, conversion rates, and ROAS
Collaborate with content and design teams to create compelling ad creatives
Stay updated with the latest digital marketing trends and platform updates
Requirements:
2-3 years of hands-on experience in performance marketing or digital advertising
Proficiency in Google Ads, Facebook Ads Manager, Google Analytics, and other analytics tools
Strong analytical skills with ability to interpret data and make data-driven decisions
Experience with marketing automation tools and CRM platforms
Knowledge of conversion rate optimization (CRO) techniques
Excellent understanding of digital marketing metrics and KPIs
Google Ads and Analytics certifications preferred
Bachelor's degree in Marketing, Business, or related field
What We Offer:
Competitive compensation of LPA
Opportunity to work on diverse marketing campaigns
Learning and development opportunities
Vibrant work culture
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