Performance Marketing Specialist

2 weeks ago

Bengaluru, Karnataka, India BalanceBite Full time ₹ 8,00,000 - ₹ 20,00,000 per year

Company Description

At
BalanceBite
, we believe that food is medicine. We analyze individual blood reports and lifestyles to curate personalized diet plans and monthly grocery kits, helping people naturally reverse lifestyle disorders like diabetes, PCOD, obesity, and post-pregnancy imbalances. We are building India's first "Food-as-Medicine" ecosystem by combining nutrition science, technology, and groceries.

Role Overview

We're looking for a
data-driven Performance Marketing Specialist
to plan, execute, and optimize paid campaigns across
Google Ads, Meta Ads (Facebook/Instagram)
, and other digital platforms.

The ideal candidate has strong analytical skills, hands-on campaign experience, and a deep understanding of customer acquisition funnels — from awareness to conversion.

Key Responsibilities

  • Plan, execute, and scale paid campaigns across
    Google Search, Display, YouTube, Meta (Facebook & Instagram)
    .
  • Conduct detailed
    keyword and audience research
    to identify high-performing segments.
  • Optimize campaigns daily for
    CTR, CPC, CPA, and ROAS
    performance metrics.
  • Write and test
    ad creatives, copy, and landing pages
    in collaboration with design and content teams.
  • Manage and track campaign budgets efficiently to
    maximize ROI
    .
  • Conduct
    A/B tests
    for creatives, audiences, and bidding strategies.
  • Generate regular
    performance reports and insights
    , with recommendations for continuous improvement.
  • Collaborate with SEO, content, and analytics teams to ensure end-to-end marketing synergy.
  • Stay updated with the
    latest ad trends, tools, and platform policies
    .

Key Skills & Competencies:

  • Proven hands-on experience in
    Google Ads (Search, Display, YouTube)
    and
    Meta Ads Manager (Facebook, Instagram)
    .
  • Deep understanding of
    audience targeting, bidding optimization, and funnel strategy
    .
  • Proficiency in
    Google Analytics, Tag Manager, and conversion tracking setup
    .
  • Ability to create
    data-driven campaign strategies
    and actionable insights.
  • Creative mindset with strong attention to detail in ad copy and visual alignment.
  • Excellent communication, time management, and analytical skills.

Qualifications:

  • Bachelor's/Master's degree in Marketing, Business, or a related field.
  • 5–7 years of experience
    in digital performance marketing.
  • Certifications in
    Google Ads and Meta Blueprint
    preferred.

Bonus:

  • Experience in
    nutrition, health, or wellness industry
    will be an added advantage.
  • Experience managing campaigns with budgets above ₹1L/month across multiple channels.

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