Performance Marketing Specialist

4 days ago

Bengaluru, Karnataka, India Protyze® Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Title: Performance Marketing Specialist

Employment Type: Full-time

Location: Kirloskar Business Park, Hebbal, Bengaluru.

Experience: 3-5 years

Position Summary:

We are seeking a
highly analytical and results-driven Performance Marketing Specialist
to lead growth across 
Meta Ads & Google Ads.

You will be responsible for driving measurable performance outcomes - from conversions to ROI optimization - using a mix of data insights, creative experimentation, and platform expertise.

Key Responsibilities
:

Meta Ads (Facebook & Instagram)

  • Plan, execute, and optimize end-to-end Meta campaigns across Awareness, Consideration, and Conversion objectives.
  • Set up, test, and scale campaigns using A/B testing, audience segmentation, and lookalike targeting.
  • Track performance KPIs such as CTR, CPM, CPA, ROAS, and Conversion Rate, and make continuous optimizations to improve results.
  • Develop and test creative variations (copy + visuals) in collaboration with design teams to boost ad performance.
  • Manage pixel implementation, event tracking, and custom conversions using Meta Events Manager.
  • Maintain high-quality lead flow and reduce CPL through constant optimization and remarketing strategies.

Google Ads

  • Manage Search, Display, YouTube, and Shopping campaigns with a focus on performance efficiency.
  • Conduct keyword research, audience targeting, and ad copy testing to maximize ROI.
  • Optimize bidding strategies and ad extensions for better visibility and conversions.

Analytics, Reporting & Optimization

  • Analyze campaign data across Meta, Google, and Native platforms using Google Analytics, Meta Ads Manager, and Data Studio.
  • Build and share weekly/monthly performance reports with actionable insights.
  • Implement data-driven recommendations for creative testing, audience scaling, and funnel optimization.

Budget & Growth Management

  • Allocate budgets efficiently across platforms to maximize CPL efficiency and ROAS.
  • Monitor pacing, adjust spend, and ensure performance targets are achieved across multiple campaigns.

Qualifications

  • 3–5 years of experience managing Meta Ads and Google Ads with proven performance results.
  • Bachelor's degree in Marketing, Business, or related field.
  • Strong understanding of shopping ads, funnel strategy, and remarketing frameworks.
  • Experience using tracking tools (UTMs, Pixels, Tag Manager) and automation workflows (Zapier, CRM integrations).

Skills & Competencies

  • Expertise in Meta Ads Manager (A/B testing, event tracking, conversion optimization).
  • Strong proficiency in Google Ads, Google Analytics, and Data Studio.
  • Knowledge of Native Ad Platforms (Taboola, Outbrain, MGID).
  • Familiarity with affiliate and influencer management platforms.
  • Excellent analytical and problem-solving skills.
  • Strong command over ad copywriting, targeting logic, and funnel structuring.
  • Proficiency in Excel/Sheets for campaign reporting and performance tracking.

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