ROAS Digital | Senior Paid Media Specialist

8 hours ago

india ROAS Digital Full time

About Us:

ROAS Digital is a leading digital marketing agency specializing in paid media, SEO, CRO, and creative services. We work with global brands to deliver high-performance campaigns. As part of our expansion, we're looking for a talented and results-driven Paid Media Specialist to join our team in India. If you have 4+ years of experience in paid media and are passionate about driving results, we want to hear from you.


Key Responsibilities:

  • Plan, implement, and optimize paid media campaigns across multiple platforms, including Google Ads, Facebook, LinkedIn, and more.
  • Analyze campaign performance, providing actionable insights and strategies to improve conversion rates, CTR, CPL, and overall ROAS.
  • Collaborate with cross-functional teams, including creative and strategy, to align campaign objectives with marketing goals.
  • Conduct market research to identify target audiences, trends, and opportunities to enhance paid media efforts.
  • Manage and allocate budgets to ensure optimal spending across campaigns while achieving campaign goals.
  • Stay current with industry trends, platform updates, and competitor strategies to keep campaigns ahead of the curve.
  • Implement A/B testing and audience segmentation to continuously improve campaign performance.
  • Provide regular reports to clients with clear insights on campaign performance, opportunities, and strategies.


Requirements:

  • 4+ years of hands-on experience in paid media management across Google Ads, Facebook Ads, LinkedIn Ads, and other paid platforms.
  • Proven track record of driving ROI through campaign management.
  • Strong analytical skills with the ability to interpret data and make strategic decisions.
  • Experience with tools like Google Analytics, Google Tag Manager, and other performance measurement platforms.
  • In-depth knowledge of SEO and its integration with paid media strategies is a plus.
  • Excellent communication skills and the ability to work in a collaborative environment.
  • Strong attention to detail and the ability to manage multiple projects simultaneously.


What We Offer:

  • Competitive salary and benefits.
  • Growth opportunities and continuous professional development.
  • Access to cutting-edge tools and technologies in digital marketing.
  • Collaborative and inclusive work culture.
  • Opportunity to work on exciting projects with global clients.


How to Apply:

If you're ready to join a dynamic team and drive impactful paid media campaigns, send your resume and portfolio to saravanan@roas.in with the subject line "Paid Media Specialist Application - [Your Name]."

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