Senior Paid Media Specialist
7 hours ago
About Us:
ROAS Digital is a leading digital marketing agency specializing in paid media, SEO, CRO, and creative services. We work with global brands to deliver high-performance campaigns. As part of our expansion, we're looking for a talented and results-driven Paid Media Specialist to join our team in India. If you have 4+ years of experience in paid media and are passionate about driving results, we want to hear from you.
Key Responsibilities:
- Plan, implement, and optimize paid media campaigns across multiple platforms, including Google Ads, Facebook, LinkedIn, and more.
- Analyze campaign performance, providing actionable insights and strategies to improve conversion rates, CTR, CPL, and overall ROAS.
- Collaborate with cross-functional teams, including creative and strategy, to align campaign objectives with marketing goals.
- Conduct market research to identify target audiences, trends, and opportunities to enhance paid media efforts.
- Manage and allocate budgets to ensure optimal spending across campaigns while achieving campaign goals.
- Stay current with industry trends, platform updates, and competitor strategies to keep campaigns ahead of the curve.
- Implement A/B testing and audience segmentation to continuously improve campaign performance.
- Provide regular reports to clients with clear insights on campaign performance, opportunities, and strategies.
Requirements:
- 4+ years of hands-on experience in paid media management across Google Ads, Facebook Ads, LinkedIn Ads, and other paid platforms.
- Proven track record of driving ROI through campaign management.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Experience with tools like Google Analytics, Google Tag Manager, and other performance measurement platforms.
- In-depth knowledge of SEO and its integration with paid media strategies is a plus.
- Excellent communication skills and the ability to work in a collaborative environment.
- Strong attention to detail and the ability to manage multiple projects simultaneously.
What We Offer:
- Competitive salary and benefits.
- Growth opportunities and continuous professional development.
- Access to cutting-edge tools and technologies in digital marketing.
- Collaborative and inclusive work culture.
- Opportunity to work on exciting projects with global clients.
How to Apply:
If you're ready to join a dynamic team and drive impactful paid media campaigns, send your resume and portfolio to saravanan@roas.in with the subject line "Paid Media Specialist Application - [Your Name]."
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