RPSG (FMCG) - Guiltfree Industries Limited | Head of Trade Marketing

7 days ago


kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

"Crafting Cravings, Driving Sales: Own the Trade Strategy"



Position Summary


The Head of Trade Marketing shall be leading the Trade Marketing, Shopper Marketing, GTM as well as Sales Capability and Sales IT function of the organization. He shall be anchoring the GTM approach in line with the Business Objective and will be developing and driving execution of appropriate Trade & Shopper marketing initiatives in both General Trade as well as Organized Trade. Sales Team capability development shall be a key aspect of the role and will entail close cooperation with IT team and HR team to build suitable SFA capabilities as well as training modules to augment on ground execution. The role involves close collaboration with Sales, Marketing, Finance, and Supply Chain function to ensure alignment between business objectives and effective in-market execution.


Key Responsibilities


1. GTM


- Develop GTM approach for the business in line with the Organization objective and anchor effective implementation in coordination with the Field Sales teams.


- Closely coordinate with Regions to ensure appropriate market and outlet coverage


- Anchor regular assessment of Distribution Infrastructure in coordination with Regional Field Teams and take appropriate action to strengthen the same.


- Plan regular process improvement drive to improve on ground execution


- Ensure Sales & Distribution spends are in line with the plan.


2. Shopper Marketing Strategy


- Develop and implement Shopper Marketing strategies in both General & Organized trade in sync with the evolving business environment.


- Possess sound understanding of Industry trends as well as Competition landscape to develop effective trade and channel engagement inputs.


- Lead the development of POS materials, signage, and other in-store branding elements to enhance brand visibility.


- Monitor and improve in-store execution standards, including shelf placement and display quality.


- Plan and manage the trade marketing budget effectively.


3. Category Development


- Work closely with Marketing team to identify market / portfolio linked opportunities and build plans to leverage them.


- Plan a balance roster of activities in sync with marketing campaigns ensuring synchronized deployment of ATL & BTL campaigns.


4. Sales Capability and IT capability development


- Work closely with HR team to develop suitable training programmes for Front line Sales force, in line with the business requirement.


- Work with IT Team to develop suitable metrics and dashboard in Sales Force Automation tool that enables effective planning, execution and monitoring of on ground execution across the Sales hierarchy.


5. Aiding Field Sales & Channel Teams for business delivery


- Work closely with the sales team to identify gaps in performance and design interventions.


- Monitor ROI of trade marketing initiatives and ensure alignment with sales and brand objectives.


- Use analytics to assess the effectiveness of trade programs and plan improvements.


6. Team Management


- Lead and mentor a team Shopper Marketing, GTM as well as Sales Capability and IT lead to drive organization objectives in these areas.


- Ensure cross-functional collaboration with marketing, finance and supply chain teams to be a key enabler to the Sales team for seamless and impactful execution.


Education & Skill Sets Required


- MBA in Marketing / Sales or equivalent qualification from a reputed institute.


- 10-15 years of experience in Sales & trade marketing, preferably within the FMCG sector (food/snacks experience is a plus).


- Proven expertise in managing GTM & Shopper marketing responsibilities.



  • kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    "Crafting Cravings, Driving Sales: Own the Trade Strategy!" Position Summary The Head of Trade Marketing shall be leading the Trade Marketing, Shopper Marketing, GTM as well as Sales Capability and Sales IT function of the organization. He shall be anchoring the GTM approach in line with the Business Objective and will be developing and driving execution of...


  • Kolkata, West Bengal, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    RPSG (FMCG) - Guiltfree Industries Limited is seeking a Senior Trade Marketing Director to lead our trade marketing efforts.Job Description:As a key member of our leadership team, you will be responsible for developing and executing trade marketing strategies that drive sales growth and revenue.We estimate the annual salary for this role to be between ₹50...


  • kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    About the RoleWe are seeking a highly motivated and results-driven Export Manager to spearhead our international expansion efforts in the Middle East (GCC countries), SAARC, and West & East Asia. This is a critical role with immense growth potential, reporting directly to the CEO. You will be responsible for developing and executing strategies to increase...


  • Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    "Crafting Cravings, Driving Sales: Own the Trade Strategy!"Position SummaryThe Head of Trade Marketing shall be leading the Trade Marketing, Shopper Marketing, GTM as well as Sales Capability and Sales IT function of the organization. He shall be anchoring the GTM approach in line with the Business Objective and will be developing and driving execution of...


  • Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    "Crafting Cravings, Driving Sales: Own the Trade Strategy!"Position SummaryThe Head of Trade Marketing shall be leading the Trade Marketing, Shopper Marketing, GTM as well as Sales Capability and Sales IT function of the organization. He shall be anchoring the GTM approach in line with the Business Objective and will be developing and driving execution of...


  • Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    "Crafting Cravings, Driving Sales: Own the Trade Strategy!"Position SummaryThe Head of Trade Marketing shall be leading the Trade Marketing, Shopper Marketing, GTM as well as Sales Capability and Sales IT function of the organization. He shall be anchoring the GTM approach in line with the Business Objective and will be developing and driving execution of...


  • Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    "Crafting Cravings, Driving Sales: Own the Trade Strategy!" Position Summary The Head of Trade Marketing shall be leading the Trade Marketing, Shopper Marketing, GTM as well as Sales Capability and Sales IT function of the organization. He shall be anchoring the GTM approach in line with the Business Objective and will be developing and driving execution of...

  • Brand Head

    2 weeks ago


    Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    Head of Brand MarketingLocation: KolkataExperience: 10-15 years in Sales & Marketing (FMCG/E-commerce/Q-commerce experience preferred)About Us:Guiltfree Industries Ltd., a dynamic FMCG division of the esteemed RP Sanjiv Goenka Group, is on a mission to revolutionize healthy snacking in India. We're passionate about crafting delicious and innovative snacks...


  • Kolkata, India Guiltfree Industries Limited Full time

    About RP-Sanjiv Goenka Group :The RP-Sanjiv Goenka Group is a diversified conglomerate with interests across Energy (Power, Renewables, Chemicals), Consumer (retail, food services), Entertainment (media, music, sports) and technology businesses. The group overall has 31+ companies and 45,000+ employees.The flagship companies include :- CESC Limited - A Fully...


  • Kolkata, India Guiltfree Industries Limited Full time

    About RP-Sanjiv Goenka Group :The RP-Sanjiv Goenka Group is a diversified conglomerate with interests across Energy (Power, Renewables, Chemicals), Consumer (retail, food services), Entertainment (media, music, sports) and technology businesses. The group overall has 31+ companies and 45,000+ employees.The flagship companies include :- CESC Limited - A Fully...


  • Kolkata, West Bengal, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    About the Role: We are seeking a highly motivated and results-driven export manager to spearhead our international expansion efforts in key regions.Job Overview: As an International Export Manager, you will be responsible for developing and executing strategies to increase sales, market share, and brand presence across these territories.Drive Revenue Growth:...


  • Kolkata, India RPSG Full time

    "Crafting Cravings, Driving Sales: Own the Trade Strategy!"Position SummaryThe Head of Trade Marketing shall be leading the Trade Marketing, Shopper Marketing, GTM as well as Sales Capability and Sales IT function of the organization. He shall be anchoring the GTM approach in line with the Business Objective and will be developing and driving execution of...


  • Kolkata, West Bengal, India Guiltfree Industries Limited Full time

    About Guiltfree Industries LimitedThe RP-Sanjiv Goenka Group, a diversified conglomerate with interests across various sectors, has recently ventured into the FMCG business through its subsidiary, Guiltfree Industries Limited. This new division has made significant inroads in the Indian market by creating a new segment of snacks with its brand 'Too Yumm'....


  • Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    About the RoleWe are seeking a highly motivated and results-driven Export Manager to spearhead our international expansion efforts in the Middle East (GCC countries), SAARC, and West & East Asia. This is a critical role with immense growth potential, reporting directly to the CEO. You will be responsible for developing and executing strategies to increase...

  • Export Lead

    1 month ago


    Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    About the RoleWe are seeking a highly motivated and results-driven Export Manager to spearhead our international expansion efforts in the Middle East (GCC countries), SAARC, and West & East Asia. This is a critical role with immense growth potential, reporting directly to the CEO. You will be responsible for developing and executing strategies to increase...

  • Export Lead

    1 month ago


    Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    About the RoleWe are seeking a highly motivated and results-driven Export Manager to spearhead our international expansion efforts in the Middle East (GCC countries), SAARC, and West & East Asia. This is a critical role with immense growth potential, reporting directly to the CEO. You will be responsible for developing and executing strategies to increase...

  • Export Lead

    1 month ago


    Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    About the RoleWe are seeking a highly motivated and results-driven Export Manager to spearhead our international expansion efforts in the Middle East (GCC countries), SAARC, and West & East Asia. This is a critical role with immense growth potential, reporting directly to the CEO. You will be responsible for developing and executing strategies to increase...

  • Export Lead

    1 month ago


    Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    About the Role We are seeking a highly motivated and results-driven Export Manager to spearhead our international expansion efforts in the Middle East (GCC countries), SAARC, and West & East Asia. This is a critical role with immense growth potential, reporting directly to the CEO. You will be responsible for developing and executing strategies to increase...

  • Brand head

    2 weeks ago


    Kolkata, India RPSG Full time

    Head of Brand MarketingLocation: KolkataExperience: 10-15 years in Sales & Marketing (FMCG/E-commerce/Q-commerce experience preferred)About Us:Guiltfree Industries Ltd., a dynamic FMCG division of the esteemed RP Sanjiv Goenka Group, is on a mission to revolutionize healthy snacking in India. We're passionate about crafting delicious and innovative snacks...

  • Export Lead

    1 month ago


    Kolkata, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    About the RoleWe are seeking a highly motivated and results-driven Export Manager to spearhead our international expansion efforts in the Middle East (GCC countries), SAARC, and West & East Asia. This is a critical role with immense growth potential, reporting directly to the CEO. You will be responsible for developing and executing strategies to increase...