Senior Trade Marketing Director

4 days ago


Kolkata, West Bengal, India RPSG (FMCG) - Guiltfree Industries Limited Full time

RPSG (FMCG) - Guiltfree Industries Limited is seeking a Senior Trade Marketing Director to lead our trade marketing efforts.

Job Description:

As a key member of our leadership team, you will be responsible for developing and executing trade marketing strategies that drive sales growth and revenue.

We estimate the annual salary for this role to be between ₹50 lakh to ₹75 lakh, depending on experience and qualifications.

About the Role:

The successful candidate will have 10-15 years of experience in sales and trade marketing, preferably within the FMCG sector. You will possess a proven track record of managing GTM and Shopper Marketing responsibilities and have expertise in distribution infrastructure development and process improvement.

You will work closely with our sales, marketing, finance, and supply chain teams to ensure alignment between business objectives and effective in-market execution. Additionally, you will lead and mentor a team of professionals in Shopper Marketing, GTM, Sales Capability, and IT.

Responsibilities:
  • GTM Strategy Development: Develop a GTM approach aligned with organizational objectives and anchor its effective implementation.
  • Shopper Marketing Strategy: Develop and implement shopper marketing strategies in both General & Organized Trade, ensuring sound understanding of industry trends and competition landscape.
  • Category Development: Collaborate with the marketing team to identify market/ portfolio-linked opportunities and build plans to leverage them.
  • Sales Capability & IT Capability Development: Work with HR and IT teams to develop suitable training programs and metrics/dashboard in Sales Force Automation tools.
  • Aiding Field Sales & Channel Teams: Monitor ROI of trade marketing initiatives, ensure alignment with sales and brand objectives, and use analytics to assess effectiveness.
Education & Skill Sets Required:

An MBA in Marketing/Sales or equivalent qualification from a reputable institute is essential. Fluency in English is a must, and proficiency in other languages is an added advantage.



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