Senior Digital Marketing Director for Apparel Brand

14 hours ago


Kolkata, West Bengal, India Profile HR Consultants Pvt Ltd Full time
Job Overview:
A Senior Digital Marketing Director is required to lead the digital marketing efforts and drive growth across online channels for a leading apparel brand. The ideal candidate will create and implement a robust digital marketing strategy that aligns with the company's overall business goals.

About Us:
Our client is a renowned manufacturer and marketer of apparels, serving customers worldwide. With a rich collection of ethnic wedding, indo-western, and bridal collections, we aim to provide the best quality products to our customers.

Key Responsibilities:
  • Create and execute a comprehensive digital marketing plan to increase brand awareness and drive sales.
  • Cultivate a high-performing digital marketing team, fostering a culture that prioritizes creativity and accountability.
  • Manage large-scale digital marketing campaigns across multiple channels, including SEO, SEM, social media, and email marketing.
  • Establish effective tracking and analytics systems to evaluate campaign performance and return on investment (ROI).
  • Analyze performance metrics to gauge the effectiveness of digital marketing efforts and provide actionable insights for future marketing campaigns.

Incumbent Profile:
We are looking for an experienced leader who has:
  • MBA with 1-2 years of experience in digital marketing and a minimum of 3 years in a leadership role with a retail brand.
  • A proven track record of successfully managing large-scale digital marketing campaigns.
  • Strong understanding of SEO, SEM, PPC, social media, email marketing, and content marketing.
  • Excellent analytical skills and experience with data-driven decision-making.

What We Offer:
The successful candidate can expect an annual compensation package of 35 LPA.

Contact Information:
For any queries or information, please contact Anoop Sinha, Director at Profile HR Consultants Pvt Ltd.

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