Digital Marketing Strategist
2 weeks ago
We are seeking an experienced Senior Marketing Manager to lead and execute the company's marketing strategies across multiple channels.
This is a remote position with a competitive salary and opportunities to enhance your skills and career.
Responsibilities:
- Develop and execute comprehensive marketing strategies that drive brand awareness, lead generation, and customer retention.
- Plan, execute, and optimize marketing campaigns across multiple channels, including digital, social media, email, and traditional media.
- Lead and mentor a team of marketing professionals, providing guidance on best practices, performance metrics, and career development.
- Oversee the company's brand messaging and positioning to ensure consistency across all marketing channels and communications.
- Analyze market trends, customer insights, and competitor activities to inform marketing strategies and identify growth opportunities.
- Work closely with product teams, sales, and other departments to align marketing strategies with business objectives and product launches.
- Track and analyze the performance of marketing campaigns using analytical tools, providing insights and recommendations for improvement.
- Collaborate with the content and creative teams to produce high-quality, compelling content that drives engagement and supports campaign objectives.
- Bachelor's degree in Marketing, Business, or related field (Master's degree preferred).
- 45 years of experience in marketing with a proven track record in a senior or leadership role.
- Experience developing and managing marketing strategies for both B2B and B2C audiences.
- Proficiency with digital marketing tools and platforms, including Google Ads, Facebook Ads, SEO, email marketing, and CRM systems.
- Strong understanding of data-driven marketing, customer segmentation, and analytics.
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