Digital Marketing Strategist

4 weeks ago

Kolkata, West Bengal, India A2Z Jobs Consultancy Full time

Job Title: Digital Marketing Strategist

Job Summary:

We are seeking a highly skilled Digital Marketing Strategist to join our team at A2Z Jobs Consultancy. As a key member of our digital marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy aligned with our organizational goals.

Key Responsibilities:

  • Develop and execute a comprehensive digital marketing strategy aligned with organizational goals.
  • Formulate long-term and short-term plans identifying key performance indicators (KPIs) for measuring success.
  • Evaluate emerging trends and technologies to adjust strategies and maintain a competitive edge.
  • Oversee day-to-day operations of the digital marketing department ensuring efficiency, productivity, and adherence to timelines.
  • Implement and optimize processes to enhance workflow, project management, and overall operational effectiveness.
  • Collaborate with cross-functional teams to streamline communication and maximize productivity.
  • Develop and manage the digital marketing budget ensuring optimal resource allocation and cost-effectiveness.
  • Monitor and analyze KPIs to track the financial success of campaigns and initiatives.
  • Implement strategies to enhance profitability and ROI.
  • Build and maintain strong client relationships through effective communication, transparency, and delivering exceptional results.
  • Lead client pitches leveraging strategic insights and tailored solutions to secure new business opportunities.
  • Address client concerns promptly and work towards resolutions that enhance overall satisfaction.
  • Recruit, train, and develop a high-performing digital marketing team.
  • Foster a positive and collaborative work environment that encourages creativity, innovation, and continuous learning.
  • Conduct regular performance evaluations, provide constructive feedback, and implement career development plans for team members.
  • Establish and enforce quality standards for digital marketing campaigns ensuring deliverables meet or exceed client expectations.
  • Implement testing and optimization strategies to enhance campaign performance and achieve measurable results.
  • Conduct regular reviews of ongoing campaigns to identify areas for improvement and optimization.
  • Lead the development of compelling and innovative digital marketing strategies for client pitches.
  • Collaborate with the sales team to create persuasive pitch presentations highlighting the value proposition and unique selling points.

Requirements:

  • Proven experience in digital marketing strategy development and execution.
  • Strong understanding of digital marketing trends, technologies, and best practices.
  • Excellent communication, project management, and leadership skills.
  • Ability to analyze data and make informed decisions.
  • Strong budgeting and financial management skills.
  • Ability to work effectively in a fast-paced environment.

What We Offer:

  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.
  • A collaborative and innovative team culture.

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