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Digital Marketing Director

1 month ago

Kolkata, West Bengal, India Turtle Limited Full time
About Turtle Limited

Turtle Limited is a leading Indian fashion brand that has been delivering modern and stylish clothing to the youth of India since 1993. With a rich heritage and a commitment to quality, we are seeking a highly skilled Digital Marketing Manager to join our team.

Job Summary

We are looking for a results-driven Digital Marketing Manager with exceptional technical and analytical skills to oversee our digital marketing efforts. The ideal candidate will have a strong background in digital marketing analytics, SEO, website management, and programmatic advertising.

Key Responsibilities:
  1. Social Media Analytics: Monitor and analyze social media performance across platforms using various analytics tools. Track key metrics such as engagement, reach, impressions, and conversion rates to assess the effectiveness of social media campaigns.
  2. Website Management & SEO: Oversee the technical management and maintenance of our company website, ensuring optimal performance, security, and user experience. Implement and manage on-page and off-page SEO strategies to improve website visibility and search engine rankings.
  3. Programmatic Banners & Digital Advertising: Develop and manage programmatic banner ad campaigns, including setup, targeting, optimization, and reporting. Collaborate with the creative team to design effective banner ads that align with marketing objectives and brand guidelines.
  4. Website Analytics & Performance Tracking: Set up and configure website analytics tools to track user behaviour, traffic sources, and conversion events. Create detailed reports and dashboards to present website performance metrics, providing actionable insights to stakeholders.
  5. Trend Analysis & Strategy Development: Stay up to date with the latest digital marketing trends, tools, and technologies. Analyse market trends and consumer behaviour to inform marketing strategies and tactics.
Requirements:
  • Bachelor's degree in marketing, Information Technology, Computer Science, or a related field.
  • 8+ years of experience in digital marketing analytics, SEO, website management, or a related technical role.
  • Proficiency in analytics tools such as Google Analytics, Facebook Analytics, and social media monitoring tools.
  • Strong understanding of SEO principles and best practices.
  • Experience with programmatic advertising platforms and campaign management.
  • Technical proficiency in website management, including CMS platforms.
Estimated Salary: ₹1,200,000 - ₹1,500,000 per annum